Comments on: Facebook Marketing: College Prowler Caught Using Fake Accounts and Facebook Groups to Build List http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/ Tracking Facebook and the Facebook Platform for Developers and Marketers Mon, 13 Feb 2012 23:28:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: facebookmarketing.de | Verdecktes Guerilla-Marketing | Rechtliche Stolperfallen beim Facebookmarketing Teil 11 http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-160615 facebookmarketing.de | Verdecktes Guerilla-Marketing | Rechtliche Stolperfallen beim Facebookmarketing Teil 11 Tue, 14 Dec 2010 08:34:02 +0000 http://www.insidefacebook.com/?p=4500#comment-160615 [...] Ein Beispiel wie es schief gehen kann, bot der Verlag für einen amerikanischen Universitätsführer, der multiple Konten und Gruppen für Studierende angelegt hat, ohne seine wahre Identität zu offenbaren. Dadurch hatte er Zugriff nicht nur auf die Daten der potentiellen Zielgruppe, sondern gleich auf die Zielgruppe selbst und konnte sie mit verdeckten Werbebotschaften beliefern. Als dies herauskam, hagelte es massive öffentliche Kritik, die mit einem Imageverlust für das Unternehmen endete. (Quelle & Bild: Inside Facebook) [...] [...] Ein Beispiel wie es schief gehen kann, bot der Verlag für einen amerikanischen Universitätsführer, der multiple Konten und Gruppen für Studierende angelegt hat, ohne seine wahre Identität zu offenbaren. Dadurch hatte er Zugriff nicht nur auf die Daten der potentiellen Zielgruppe, sondern gleich auf die Zielgruppe selbst und konnte sie mit verdeckten Werbebotschaften beliefern. Als dies herauskam, hagelte es massive öffentliche Kritik, die mit einem Imageverlust für das Unternehmen endete. (Quelle & Bild: Inside Facebook) [...]

]]> By: maria prova http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-49560 maria prova Thu, 17 Dec 2009 17:20:57 +0000 http://www.insidefacebook.com/?p=4500#comment-49560 Hi i am maria prova.I am related with a <a href="http://www.collegiatepromotions.com/" rel="nofollow">college market</a> which give you a wonderful solution to make decision about college marketing and <a href="http://www.collegiatepromotions.com/" rel="nofollow">college advertising</a> and give a job in your campus. Hi i am maria prova.I am related with a college market which give you a wonderful solution to make decision about college marketing and college advertising and give a job in your campus.

]]> By: Facebook Now Allowing Group Owners to Change Group Names http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-18013 Facebook Now Allowing Group Owners to Change Group Names Wed, 25 Feb 2009 14:28:13 +0000 http://www.insidefacebook.com/?p=4500#comment-18013 [...] a “bait and switch” on Facebook users. For example, some marketers have been known to create Groups under the guise of non-commercial purposes with the intent of spamming the Groups later on. In order to prevent this from happening with the [...] [...] a “bait and switch” on Facebook users. For example, some marketers have been known to create Groups under the guise of non-commercial purposes with the intent of spamming the Groups later on. In order to prevent this from happening with the [...]

]]> By: Recent Links : india sem http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-16565 Recent Links : india sem Fri, 16 Jan 2009 11:06:09 +0000 http://www.insidefacebook.com/?p=4500#comment-16565 [...] That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing. [...] [...] That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing. [...]

]]> By: Recent Links http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-16441 Recent Links Tue, 13 Jan 2009 07:35:44 +0000 http://www.insidefacebook.com/?p=4500#comment-16441 [...] That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing. [...] [...] That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing. [...]

]]> By: links for 2008-12-29 « Brent Sordyl’s Blog http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-15699 links for 2008-12-29 « Brent Sordyl’s Blog Mon, 29 Dec 2008 14:01:18 +0000 http://www.insidefacebook.com/?p=4500#comment-15699 [...] Facebook Marketing: College Prowler Caught Using Fake Accounts and Facebook Groups to Build List This looks like a classic class of guerilla marketing gone wild. As Butler’s Ward discovered, there are a lot of aggressive marketers out there taking advantage of Facebook Groups to reach hundreds or thousands of Facebook users. (tags: facebook marketing) [...] [...] Facebook Marketing: College Prowler Caught Using Fake Accounts and Facebook Groups to Build List This looks like a classic class of guerilla marketing gone wild. As Butler’s Ward discovered, there are a lot of aggressive marketers out there taking advantage of Facebook Groups to reach hundreds or thousands of Facebook users. (tags: facebook marketing) [...]

]]> By: Keyword Research Strategy Flowchart- AFX Blast http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-15614 Keyword Research Strategy Flowchart- AFX Blast Sat, 27 Dec 2008 01:04:47 +0000 http://www.insidefacebook.com/?p=4500#comment-15614 [...] That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing. [...] [...] That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing. [...]

]]> By: Neoma http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-15551 Neoma Thu, 25 Dec 2008 04:21:56 +0000 http://www.insidefacebook.com/?p=4500#comment-15551 Nice! i`ll be stopping by from time to time ;) Nice! i`ll be stopping by from time to time ;)

]]> By: Weekly Digest of the Social Networking Space: Dec 24, 2008 http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-15539 Weekly Digest of the Social Networking Space: Dec 24, 2008 Wed, 24 Dec 2008 20:25:47 +0000 http://www.insidefacebook.com/?p=4500#comment-15539 [...] Marketers create fake groups to spam future students A marketer trying to reach college students has created fake groups in order to get them to quickly sign up and get their friends on board. In the long run this will result in the ability to glean info as well as market products to this [...] [...] Marketers create fake groups to spam future students A marketer trying to reach college students has created fake groups in order to get them to quickly sign up and get their friends on board. In the long run this will result in the ability to glean info as well as market products to this [...]

]]> By: Luke Skurman http://www.insidefacebook.com/2008/12/21/facebook-marketing-college-prowler-caught-using-fake-accounts-and-facebook-groups/comment-page-1/#comment-15475 Luke Skurman Tue, 23 Dec 2008 23:55:15 +0000 http://www.insidefacebook.com/?p=4500#comment-15475 I just want to clear up a few things about the recent Facebook controversy surrounding my company, College Prowler, as I have seen a lot of misinformation being posted out there. The facts are this, we created about 125 Facebook groups with the intention of promoting free access to our college guidebook information. In so doing we were not upfront about our affiliation and our intentions to the members of the groups. As soon as I found out about these issues we took full responsibility for any wrongdoing and disassociated ourselves from the groups. We never sent any messages to the students and never posed as university officials. Our intention was to engage the students and promote a free college guide for incoming freshmen. Anything you read to the contrary is inaccurate information created in the internet community as the story gets told and retold. Since this controversy broke we have worked proactively to fix any harm done and educate the higher education community about social media and how it is being used to market to their students. We’ve started a discussion on Facebook (join our group to add your thoughts: http://www.facebook.com/group.php?gid=41590893650). In short, we made some mistakes but are working toward being a part of the solution. If you have any further questions or concerns please contact me at luke@collegeprowler.com. I just want to clear up a few things about the recent Facebook controversy surrounding my company, College Prowler, as I have seen a lot of misinformation being posted out there. The facts are this, we created about 125 Facebook groups with the intention of promoting free access to our college guidebook information. In so doing we were not upfront about our affiliation and our intentions to the members of the groups. As soon as I found out about these issues we took full responsibility for any wrongdoing and disassociated ourselves from the groups.

We never sent any messages to the students and never posed as university officials. Our intention was to engage the students and promote a free college guide for incoming freshmen. Anything you read to the contrary is inaccurate information created in the internet community as the story gets told and retold.

Since this controversy broke we have worked proactively to fix any harm done and educate the higher education community about social media and how it is being used to market to their students. We’ve started a discussion on Facebook (join our group to add your thoughts: http://www.facebook.com/group.php?gid=41590893650).

In short, we made some mistakes but are working toward being a part of the solution. If you have any further questions or concerns please contact me at luke@collegeprowler.com.

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