Email
RSS
Twitter
Facebook
Facebook Growth Surges in Italy, Developers Look for Better Italian eCPMs
December 18th, 2008
| By Sahana Mysore | 18 Comments » |
If Facebook’s recent global growth has been exponential, Italy’s growth in 2008 can be described as explosive. In the past five months alone, Facebook has grown an incredible 763% from 572k users in July to 4.9 million today! With 8.5% of the population on Facebook, Facebook has become the fourth most trafficked site in Italy.
With the release of the Italian language version of Facebook Platform in March 2008 and the rising traffic in users outside of the U.S., developers are wondering how they can ride the wave. Many developer are asking questions about which ad networks perform best in Italy. One developer, “david,” writes:
Still, $1 eCPM is really weak when english ads earn $3. Looking at yesterday’s new installs, 520132 were italian whereas 201123 were english. I gotta find an Italian ad network!
The traffic is here, now where are the ad companies?
Now that 70% of Facebook’s users are outside the US, ad networks need to really step up their international performance.
Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
December 18th, 2008 at 2:55 pm
[...] sind es 10%) und die Wachstumsraten liegen bei 400%. Geradezu explosionsartig ist Facebook in Italien gewachsen – alleine von Juli bis jetzt um unglaubliche 763% (von 500 Tsd. Usern auf 4,9 Mio.)! StudiVZ [...]
December 19th, 2008 at 2:49 am
Resistance is futile eh eh
Seriously I confirm! Everywhere you can hear people talking about Facebook. Newspapers, Televisions, Political organizations etc..here all are swallowed by Facebook like a Black Hole.
Hey Facebook please open an office here in Italy. Beware not Milan cause overe there there is the MySpace italian headquarter…better Rome eh eh eh.
December 19th, 2008 at 3:47 am
now it is the third most trafficked site in Italy!!!
December 19th, 2008 at 10:35 am
facebooks growth rate lately has been very impressive but you have to ask yourself how many of those new profiles are actual users.
December 19th, 2008 at 10:41 am
[...] Continue [...]
December 19th, 2008 at 11:49 am
I’m not suprised and I don’t think anyone else should be. Sure, there might be some fake profiles created here and there that people forget about Ultimately, however, it boils down to a free service that everyone in hooked up to.
Evan
http://www.beyondrace.com
December 19th, 2008 at 1:21 pm
its actually the third in italy now!
December 19th, 2008 at 4:16 pm
that’s true.
Italians are literally going crazy for facebook. as someone said now there are 5 millions of italian registered users. One year ago there were just 150k users.
More a couple of months ago we launched an unofficial fb italian blog. Now hopefully there are thousands of visitors daily. OK, the italian version of fb is cool but there are still many parts not traslated…maybe an office here in italy could be the best solution, also for the assistance (still quite bad)
Gianluca
http://www.faceitalia.com
December 19th, 2008 at 5:08 pm
Che dire, ragazzi
Qui mi sa’ che dovrete mettervi tutti a studiare l’italiano
Sorry; I think it’s time to learn italian!
Italian people love cell phone to keep in touch with friends, now more friends connected by FB… and now FB on the cellphones!
This is really the killer application for italian people!
December 19th, 2008 at 5:41 pm
[...] Via [Inside Facebook] [...]
December 23rd, 2008 at 7:48 am
[...] su Facebook un link a questo sito che parla di un incremento, inimmaginabile fino a poche settimane fa, del numero di utenti della [...]
December 23rd, 2008 at 8:16 am
If you’re looking for an Ad Network that supports Italy, Cubics has currently signed on a few. In fact, we’ve seen a large surge in Italian traffic.
Tracking payouts will still be a little bit of shell-game. David says this:
Still, $1 eCPM is really weak when english ads earn $3.
But honestly, we have developers earning 2x in the US what they’re earning in the UK and we have developers doing the opposite. I don’t think that you can put a lot of weight on one developer’s experience. Some people will do really well in Italy and others may not.
For those people who need a country-level performance estimate, they can contact their Cubics rep directly. We’re working on rolling out these stats for developers directly as well.
December 23rd, 2008 at 9:24 am
[...] l’Italia? Qui il fenomeno è ancora più marcato, al punto da essere uno dei Paesi (se non il primo in [...]
December 27th, 2008 at 5:37 pm
[...] aggiornato e autorevolissimo (in materia di Facebook, per carità) Inside Facebook addirittura riporta che Se la recente crescita globale di Facebook è stata esponenziale, quella in [...]
December 28th, 2008 at 4:02 pm
[...] per quanto riguarda l’Italia? L’Italia è uno dei Paesi con il tasso di crescita più elevato, tanto da superare altre nazioni europee [...]
January 6th, 2009 at 12:01 am
[...] example, take a look at how Facebook grew in some countries around the world last year: Italy up 2900%, Spain up 600%, France up 400%, Switzerland up 400%, Argentina up 2000%, and Indonesia up by [...]
February 25th, 2009 at 1:30 am
[...] background, take a look at how Facebook grew in some countries around the world last year like Italy, Spain, France, Switzerland, Argentina, and [...]
March 18th, 2009 at 6:18 am
[...] Facebook Growth Surges in Italy, Developers Look for Better Italian eCPMs (insidefacebook.com) [...]