Facebook Growth Surges in Italy, Developers Look for Better Italian eCPMs

italy-flagIf Facebook’s recent global growth has been exponential, Italy’s growth in 2008 can be described as explosive. In the past five months alone, Facebook has grown an incredible 763% from 572k users in July to 4.9 million today! With 8.5% of the population on Facebook, Facebook has become the fourth most trafficked site in Italy.

With the release of the Italian language version of Facebook Platform in March 2008 and the rising traffic in users outside of the U.S., developers are wondering how they can ride the wave.  Many developer are asking questions about which ad networks perform best in Italy. One developer, “david,” writes:

Still, $1 eCPM is really weak when english ads earn $3.  Looking at yesterday’s new installs, 520132 were italian whereas 201123 were english.  I gotta find an Italian ad network!

The traffic is here, now where are the ad companies?

Now that 70% of Facebook’s users are outside the US, ad networks need to really step up their international performance.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

18 Responses to “Facebook Growth Surges in Italy, Developers Look for Better Italian eCPMs”

  1. Facebook.de Nutzerzahlen steigen - aber zu langsam… – e-driven.de - widgets, apps & commerce says:

    [...] sind es 10%) und die Wachstumsraten liegen bei 400%. Geradezu explosionsartig ist Facebook in Italien gewachsen – alleine von Juli bis jetzt um unglaubliche 763% (von 500 Tsd. Usern auf 4,9 Mio.)! StudiVZ [...]

  2. Roldano Persio says:

    Resistance is futile eh eh :)

    Seriously I confirm! Everywhere you can hear people talking about Facebook. Newspapers, Televisions, Political organizations etc..here all are swallowed by Facebook like a Black Hole.

    Hey Facebook please open an office here in Italy. Beware not Milan cause overe there there is the MySpace italian headquarter…better Rome eh eh eh.

  3. daffy says:

    now it is the third most trafficked site in Italy!!!

  4. Nick Stamoulis says:

    facebooks growth rate lately has been very impressive but you have to ask yourself how many of those new profiles are actual users.

  5. Facebook Growth Surges in Italy, Developers Look for Better Italian eCPMs (Inside Facebook) says:

    [...] Continue [...]

  6. Evan says:

    I’m not suprised and I don’t think anyone else should be. Sure, there might be some fake profiles created here and there that people forget about Ultimately, however, it boils down to a free service that everyone in hooked up to.


  7. Oday Nasser says:

    its actually the third in italy now!

  8. Gianluca Tuniz says:

    that’s true.
    Italians are literally going crazy for facebook. as someone said now there are 5 millions of italian registered users. One year ago there were just 150k users.
    More a couple of months ago we launched an unofficial fb italian blog. Now hopefully there are thousands of visitors daily. OK, the italian version of fb is cool but there are still many parts not traslated…maybe an office here in italy could be the best solution, also for the assistance (still quite bad)


  9. karlo says:

    Che dire, ragazzi

    Qui mi sa’ che dovrete mettervi tutti a studiare l’italiano :)

    Sorry; I think it’s time to learn italian!

    Italian people love cell phone to keep in touch with friends, now more friends connected by FB… and now FB on the cellphones!

    This is really the killer application for italian people!

  10. » Fare i soldi con Facebook in Italia? says:

    [...] Via [Inside Facebook] [...]

  11. Repubblica.it - Blog - Scene Digitali » Blog Archive » Facebook, o della gioiosa Farragine says:

    [...] su Facebook un link a questo sito che parla di un incremento, inimmaginabile fino a poche settimane fa, del numero di utenti della [...]

  12. Gaëtan Voyer-Perrault says:

    If you’re looking for an Ad Network that supports Italy, Cubics has currently signed on a few. In fact, we’ve seen a large surge in Italian traffic.

    Tracking payouts will still be a little bit of shell-game. David says this:
    Still, $1 eCPM is really weak when english ads earn $3.

    But honestly, we have developers earning 2x in the US what they’re earning in the UK and we have developers doing the opposite. I don’t think that you can put a lot of weight on one developer’s experience. Some people will do really well in Italy and others may not.

    For those people who need a country-level performance estimate, they can contact their Cubics rep directly. We’re working on rolling out these stats for developers directly as well.

  13. 2008, l’anno di Facebook | FABblog says:

    [...] l’Italia? Qui il fenomeno è ancora più marcato, al punto da essere uno dei Paesi (se non il primo in [...]

  14. L' Incremento di Utenti e Popolarità di Facebook in Italia | I Pensieri di Luca says:

    [...] aggiornato e autorevolissimo (in materia di Facebook, per carità) Inside Facebook addirittura riporta che Se la recente crescita globale di Facebook è stata esponenziale, quella in [...]

  15. Tutti i numeri di Facebook. In Italia 5.300.000 iscritti, 380.000 minori, 145.000 over 50, 38.000 gay (dichiarati) says:

    [...] per quanto riguarda l’Italia? L’Italia è uno dei Paesi con il tasso di crescita più elevato, tanto da superare altre nazioni europee [...]

  16. Introducing the Facebook Global Market Monitor - A New Service from Inside Facebook says:

    [...] example, take a look at how Facebook grew in some countries around the world last year: Italy up 2900%, Spain up 600%, France up 400%, Switzerland up 400%, Argentina up 2000%, and Indonesia up by [...]

  17. The Facebook Global Monitor - February 2009 Edition is Now Available says:

    [...] background, take a look at how Facebook grew in some countries around the world last year like Italy, Spain, France, Switzerland, Argentina, and [...]

  18. Proxy Bar » Il signor Rossi e Internet says:

    [...] Facebook Growth Surges in Italy, Developers Look for Better Italian eCPMs (insidefacebook.com) [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us