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	<title>Comments on: Brand Building in Social Media</title>
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	<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/</link>
	<description>Tracking Facebook and the Facebook Platform for Developers and Marketers</description>
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		<title>By: How does a brand help? &#124; Atlassoft Blog</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-69281</link>
		<dc:creator>How does a brand help? &#124; Atlassoft Blog</dc:creator>
		<pubDate>Fri, 05 Mar 2010 04:40:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-69281</guid>
		<description>[...] of engaging potential consumers. For more information on brand building in social media, check this [...]</description>
		<content:encoded><![CDATA[<p>[...] of engaging potential consumers. For more information on brand building in social media, check this [...]</p>
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		<title>By: Blog to believe &#171; Cloud 9 Media</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-66319</link>
		<dc:creator>Blog to believe &#171; Cloud 9 Media</dc:creator>
		<pubDate>Tue, 23 Feb 2010 06:20:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-66319</guid>
		<description>[...] believes that blogging, if used in a good way can be of a huge advantage to brand building and reaching the consumers [...]</description>
		<content:encoded><![CDATA[<p>[...] believes that blogging, if used in a good way can be of a huge advantage to brand building and reaching the consumers [...]</p>
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		<title>By: Brand Builging nei social media V.S. Adv &#124; WoMarketing</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-16670</link>
		<dc:creator>Brand Builging nei social media V.S. Adv &#124; WoMarketing</dc:creator>
		<pubDate>Mon, 19 Jan 2009 07:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-16670</guid>
		<description>[...] Builging nei social media V.S. Adv In un recente articolo su Insifacebook segnalato su Friendfeed grazie a LaFra, viene  un interessante punto di vista su come un brand [...]</description>
		<content:encoded><![CDATA[<p>[...] Builging nei social media V.S. Adv In un recente articolo su Insifacebook segnalato su Friendfeed grazie a LaFra, viene  un interessante punto di vista su come un brand [...]</p>
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		<title>By: James Carson</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-15451</link>
		<dc:creator>James Carson</dc:creator>
		<pubDate>Tue, 23 Dec 2008 12:05:29 +0000</pubDate>
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		<description>Great post Seth. I&#039;m particularly interested by your views on social ads. 

However, I&#039;m pretty certain that the advertisers who stand to benefit the most from social advertising are entertainment brands that generally comply with a social activity. Therefore, sports teams, movies and music are always going to be more popular the consumer brands. 

Those consumer brands that contribute to social activity - beer, aftershave, things that make you look good, are therefore more likely to be the biggest hitters.</description>
		<content:encoded><![CDATA[<p>Great post Seth. I&#8217;m particularly interested by your views on social ads. </p>
<p>However, I&#8217;m pretty certain that the advertisers who stand to benefit the most from social advertising are entertainment brands that generally comply with a social activity. Therefore, sports teams, movies and music are always going to be more popular the consumer brands. </p>
<p>Those consumer brands that contribute to social activity &#8211; beer, aftershave, things that make you look good, are therefore more likely to be the biggest hitters.</p>
]]></content:encoded>
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		<title>By: Posts about Social Media Marketing as of December 20, 2008 &#124; The Lessnau Lounge</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-15337</link>
		<dc:creator>Posts about Social Media Marketing as of December 20, 2008 &#124; The Lessnau Lounge</dc:creator>
		<pubDate>Sun, 21 Dec 2008 01:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-15337</guid>
		<description>[...] subtle approach to marketing, I have captured this screenshot. I clicked two pages back   Brand Building in Social Media - insidefacebook.com 12/17/2008 [ sethgoldstein]This is a guest post by Seth Goldstein, CEO of [...]</description>
		<content:encoded><![CDATA[<p>[...] subtle approach to marketing, I have captured this screenshot. I clicked two pages back   Brand Building in Social Media &#8211; insidefacebook.com 12/17/2008 [ sethgoldstein]This is a guest post by Seth Goldstein, CEO of [...]</p>
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		<title>By: Brand Building in Social Media &#124; thesocialmediasecrets</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-15191</link>
		<dc:creator>Brand Building in Social Media &#124; thesocialmediasecrets</dc:creator>
		<pubDate>Thu, 18 Dec 2008 03:39:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-15191</guid>
		<description>[...] Here is the original: Brand Building in Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] Here is the original: Brand Building in Social Media [...]</p>
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		<title>By: Guy Gal</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-15183</link>
		<dc:creator>Guy Gal</dc:creator>
		<pubDate>Wed, 17 Dec 2008 23:21:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-15183</guid>
		<description>Great article. 

Insightful, compelling and yes... relevant.</description>
		<content:encoded><![CDATA[<p>Great article. </p>
<p>Insightful, compelling and yes&#8230; relevant.</p>
]]></content:encoded>
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	<item>
		<title>By: Jed Sundwall</title>
		<link>http://www.insidefacebook.com/2008/12/17/brand-building-in-social-media/comment-page-1/#comment-15178</link>
		<dc:creator>Jed Sundwall</dc:creator>
		<pubDate>Wed, 17 Dec 2008 22:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=4358#comment-15178</guid>
		<description>&quot;Advertisers must learn to leverage the social graph just like the best social media properties do. This is the critically important, but subtle, step required to move from advertising in social media to social media advertising.&quot;

This is a great takeaway. Thank you for your thoughtful analysis. It&#039;s an exciting time indeed.</description>
		<content:encoded><![CDATA[<p>&#8220;Advertisers must learn to leverage the social graph just like the best social media properties do. This is the critically important, but subtle, step required to move from advertising in social media to social media advertising.&#8221;</p>
<p>This is a great takeaway. Thank you for your thoughtful analysis. It&#8217;s an exciting time indeed.</p>
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