Facebook Advertising: Sierra Mist Runs a Holiday Virtual Gifts Campaign
Need to send gifts or cards and looking for a quick, economical way to show friends and family that you’re thinking about them? Just in time for the holidays, Sierra Mist has come up with a viral marketing campaign for Facebook. It includes home page promotion of Sierra Mist’s virtual gifts and promotion of their branded page.
The branded page includes polls and humorous videos about re-gifting, but most important is the virtual gift feature. Find a silly gift that you like, for example nose hair clippers, and pass them along to your friends. If they don’t like their gift, the Sierra Mist page offers an easy solution: pass them along or choose a new gift to send!
This is a simple, yet interesting campaign that integrates themed, virtual gifting with Facebook’s social utility; the product is an engaging function that reminds users of a brand (Sierra Mist) while they stay in touch with their Facebook friends using Facebook gifts – a feature that is is already familiar to them.
Check it out and register yourself to win a $500 gift card from Sierra Mist here.
December 16th, 2008 at 2:31 pm
hmmm
December 22nd, 2008 at 8:22 am
[...] Hershey’s, Sierra, Palm Centro and [...]
December 23rd, 2008 at 12:55 pm
Virtual gift giving is the economical way of the future. I would like to suggest a new online-mobile technology that allows you to record a personal greeting and send it to loved ones including pictures, links and text to love ones, friends and people who you might forget about around the world. This would take the place of a traditional Christmas card and could be used long distance. Voike is a social networking site that really gives uses their own private PHONE COMPANY housed in a Social Site like Facebook, only much better. The service is new and so is offered completely for free. Don’t panic – get on voike.com and make this the most memorable season of giving ever by sending a heartfelt greeting in your own words.
January 27th, 2009 at 3:32 pm
Любовь – это дырка от сердечного бублика.