Sometrics Launches Virtual Currency Dashboard for Developers

December 15th, 2008

Social analytics and ad network service Sometrics tonight announced a new service for developers who are integrating virtual currency offers from multiple providers: a new dashboard tool which allows developers to compare performance between networks.

“Our new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network,” CEO Ian Swanson said.

While Sometrics won’t disclose much in terms of specific applications working on its platform, the company claims 1,800 publisher partners serving 1 billion ads per month. It serves as both an analytics solution for publishers and a targeted social advertising solution for advertisers.

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Posted by Justin Smith

Filed in Advertising, Applications, Facebook, VirtualGoods

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One Response to “Sometrics Launches Virtual Currency Dashboard for Developers”

Ian Swanson Says:
December 15th, 2008 at 12:42 am
Thanks Justin!

Sometrics provides tools that help developers better understand and monetize their audience.

Many of our publishers attain revenue from a couple sources: traditional banner ads and through virtual currency offer providers.

We are excited today to announce that Sometrics can help developers manager revenue across all sources and provide detailed analysis via our analytics platform.

Over the past few weeks, beta users tested Sometrics’ Virtual Currency Platform and instantly liked the increased transparency and ability to manage/optimize (increase revenue) for all their 3rd party offer providers.

Sometrics does in fact work with over 1800 publishers. Our contract with developers prevents us from disclosing company names or displaying public sensitive data. However, we do plan on rolling out case studies in the very near future.