Inside Network - Providing news and market research to the Facebook platform and social gaming ecosystem Inside Facebook    Inside Social Games    Inside Virtual Goods    AppData    PageData  
Facebook Marketing Bible   App Stats   Page Stats   Contact   About   Advertise       Subscribe:   Email   RSS   Twitter   Facebook
LifeStreet Media
By Justin Smith 30 Comments »

In the few days since Facebook Connect launched, we’ve noticed something: blog commenting is becoming more authentic. The presence of trusted Facebook identity is creating a context for more meaningful conversation on the web.

For example, when Facebook Connect launched on Inside Facebook, Mark Zuckerberg, several people at Facebook, and dozens of people in the industry commented on Inside Facebook for the first time. Why? Because for the first time, Facebook Connect has enabled real identity on the web. In other words, everyone knows who’s actually talking.

What does that mean for online discussion?

  1. If your comments are connected to your Facebook identity, you’re not going to publish things you might say anonymously.
  2. Because comments connected to a Facebook identity are connected to a real person with a reputation (usually), they are more trustworthy (at least to the extent of that person’s reputation).

In other words, over time, Facebook Connect is going to slowly increase the authenticity and quality of conversation across the web. While this has been the goal of many identity systems for a long time, Facebook Connect has the potential to make it a reality more powerfully than ever before.

Check out The Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook.

Inside Facebook Sponsors
Mopay     AdParlor
SoftLayer

30 Responses to “Facebook Connect Making Blog Comments More Authentic”

  1. Mike Knoop Says:

    And while this is very desirable in it’s own regard, it’s important to keep in mind that anonymity is what made the web successful in the first place.

    -Mike

  2. Joe Dawson Says:

    I’m really impressed with Facebook Connect, the only issue for me being unable to implement the login to my blog. The reputation and trust factor cannot be underestimated as for me that is the most valuable part of Facebook Connect!

  3. Craig Bovis Says:

    Fantastic point, it’s almost like an ID card for the web!

    Perhaps in light of this and where the platform is going in the future – Facebook may want to increase the security around Facebook accounts.

    This would be in both their working practices for securing data at their end AND authentication on the login front.

  4. Jan Horna Says:

    Facebook Connect does a great job as identity manager, I totally agree.

    Is there any official Wordpress plugin that I could implement into my blog?

  5. Anonymous Says:

    FUCK YOU! No Fucking person will stay my fucking anonymity from me!

    FUCK YOU VERY MUCH!

  6. Alison Gianotto Says:

    I have some reservations about implementing this… There are times when I don’t want my identity known, not because I’m hiding behind anything, but for personal security reasons I won’t always want my comings and goings and comments to be so easily Google-able. While I realize that you could (in theory – see below) logout and then comment, that’s an extra step that legitimate commenters like myself will have to remember to do to protect their own privacy. Plus, if the site is set up to use FB Connect as the only form of login system, and requires login for comments, that basically forces me to decide whether I want to risk my privacy to make a comment, or just be safe and skip it.

    BTW, your logout is busted. When I clicked “logout”, I came to a wp logout screen. Hit back and reload, and was still logged in. I hit logout again, and got:

    Fatal error: Call to undefined method: facebookrestclient->auth_expiresession() in /nfs/c02/h04/mnt/15200/domains/insidefacebook.com/html/wp-content/plugins/fbconnect/facebook-client4/facebook.php on line 243

    And I am, sadly, still logged in.

  7. Yishan Wong Says:

    It’s very important for people on the web to have both the option of anonymity and authenticity. Anonymity is relatively easy (from a technical implementation level), while authenticity less so. Facebook Connect makes it easy to post things in an authentic manner while not requiring that everyone do so – so that if you want to make an anonymous comment, you can easily do so by not using it. I think it’s this expanded option capability that makes it really powerful.

  8. Justin Smith Says:

    Alison, you bring up a great point. There are definitely some times when you don’t want your comments to be associated with your identity. In those cases, you can always just comment anonymously (assuming the blog still allows that). And sorry about the logout error – will fix shortly.

  9. Justin Smith Says:

    Yishan, I agree.

  10. Guillaume Says:

    Good post! What is the main difference of this tool compared to Google Friend Connect??

  11. Alison Gianotto Says:

    Justin – I think my point is that – using Inside Facebook as an example – if I am logged into FB Connect, other than logging out entirely, I don’t have a way to comment anonymously – and it requires additional programming on the developer’s end to offer that option, which they may not even realize users would want. If you yourself are not concerned with privacy, it may not occur to you that anonymous comments may literally mean the difference between whether or not a user comments at all.

    Blogs that force me to register for the site before I can comment are aggravating, but I will still sometimes do it if I feel what I say is relevant. Not having the option to comment anonymously (as is the case here unless I logout entirely) is even less attractive to me than being forced to register for a new site.

    What if I forget to logout? Or what if the site doesn’t give me the option of commenting anonymously?

    I understand both sides here – and as an added aspect, I am a Facebook app developer. Maybe ultimately the solution should lie within Facebook to ensure privacy is protected while maintaining options? Maybe in our FB preferences we can specify which FB connect sites we want showing our name, photo and links to our profiles, and maybe we should be prompted when we first allow the FB connect site (in an obvious manner) to make those decisions right off the bat. Facebook’s whole revamped system in August was about putting more control in the user’s hands (developer be damned), and this should follow suit.

  12. Alison Gianotto Says:

    (And… err.. sorry for typing mistakes. I’m writing this from the bus while commuting home. Its a little bumpy and distracting.)

  13. Alison Gianotto Says:

    Hmm.. something else I just noticed that is unfortunate – with FB connect, user profiles in comments no longer link to the posters website. I often find myself introduced to new sites that I finds valuable by way of the link in the comment area of someone I think made good comments. Shame to lose that. I don’t want to have visit everyone’s Facebook profile (and potentially friend them, depending on their privacy settings) just to see their blog or website – and I don’t want to have to friend everyone and their mom so they can see mine.

    K, really done posting now. Ferreals.

  14. Alison Gianotto Says:

    Guillaume – for one thing, actions you take on a FB Connect enabled website give you the option of publishing the action to your Facebook newsfeed. This allows the site to really behave as an application, interacting with Facebook directly. Its not just a way to select friends from a network, although that’s certainly a big feature.

  15. mohan Says:

    good work…but i am not a anonymous……..

  16. Variety of Facebook Connect Plugins Now Available for Bloggers and Wikis Says:

    [...] we mentioned last week, Facebook Connect is increasing the authenticity (and quantity) of comments and discussion blogs that have adopted it thus far. However, many blog [...]

  17. Brian Morin Says:

    I very much dislike having my last name on all my posts. I don’t mind the link back to my profile, but for my own reasons, I don’t want my full name posted. This will likely be the last time I use FBConnect due to that exact issue.

  18. ivan wendal Says:

    sebagai seorang fotografer tentunya blog menjadi sesuatu yang saya perlukan sekarang ini. Karenanya saya memanfaatkan media ini sebagai arena untuk beresponding dalam dunia fotografi.

  19. ivan wendal Says:

    Karena berprofesi sebagai fotografer, maka melalui media inilah saya coba apresiasikan talenta saya

  20. ivan wendal Says:

    Because i’m a photographer, so that i fill very important to joining with this.

  21. Responding to criticisms about OpenID: convenience, security and personal agency | FactoryCity Says:

    [...] Facebook account, the relying party can presume that the profile information that Facebook supplies will be authentic, since Facebook works hard to ferret out fake accounts from its network (unlike MySpace). [...]

  22. facebook chat application Says:

    I just recently discovered your Blog and appreciate you sharing your bout with facebook application with the world. but this site also search best knowledge
    facebook chat application.

  23. Frank Barry Says:

    Checkin’ this out for the 1st time. I’m thinking about using it on another blog. Anyone have thoughts on how useful it’s been?

  24. Facebook Applications Says:

    Facebook Connect enables you to bring Facebook to your website. With Facebook Connect on your website, users can log on to your website without registering on your website. As per our research 80% users redirect from your site once they are asked for lengthy registrations. With Facebook Connect they can simply enter in their facebook username and password and they would be registered on your website with your database having their complete profile information along with their friends list and other details.

  25. Facebook Connect Comes to YouTube with Green Eyed World by Coke Europe Says:

    [...] we’ve documented before, content producers are finding that Facebook Connect can increase the authenticity of user comments and community. Users logging in with their real identities are less likely to leave lower quality comments as [...]

  26. Russell Dyer Says:

    It seems that comments posted on blog don’t link back to facebook to show all comments if the post was added to a user’s wall.

  27. 16 Best Facebook Connect Plugins for Your Blog, Forum, Wiki, or CMS | HKNetLife - Blogging for Life Says:

    [...] Ever since Facebook Connect launched late last year, it has brought reliable identity to blogs and community sites for the first time. Because everyone knows who’s talking when a user authenticates through Facebook Connect, the quality of online conversation has increased: more people are commenting, and comments are more authentic. [...]

  28. socialmediaevolution Says:

    Best news i heard all day …facecook connect

  29. facebook applications Says:

    Facebook Connect is an amazing feature that allows you to integrate your facebook platform into your own website. Facebook’s this new service permits users to sign into third-party sites and share profile information with each and every activity. This gives an incredible power to third parties to connect all of the Facebook features from anywhere.

    1. Connect to your Facebook accounts seamlessly through any outside access
    2. Find and connect with your friends who are on your own website
    3. Share information and other activities with your Facebook’s friends on your own platform

  30. sooran Says:

    tancks
    this post very very helped me !

    Good Time

Community

Login using your Facebook account, or enter your personal information below to comment.
Recent visitors
view more...

Leave a Reply