Circle of Moms Reaching 850,000 Moms on Facebook
December 4th, 2008
Ephraim Luft and Mike Greenfield, the duo that built Circle of Friends early on in the days of the Facebook Platform, today are going public about their latest project that has been flying under the radar in recent months: Circle of Moms.
Circle of Moms operates as both a Facebook application and website and is currently the fastest-growing and 2nd largest “social network for moms” (behind Cafemom) on the web. Women use Circle of Moms to connect with other mothers, create groups and communities, and share gift ideas. Moms are also able to create profile pages for their children and give virtual gifts to both their children and their friends’ children.
What’s unusual about Circle of Moms is who’s not allowed in: men. The company’s Facebook app uses Facebook’s new Demographic Restrictions feature to only allow access to women. (Of course, users could enter a false sex in their Facebook profile and still gain access to the app if they really wanted to.)

The point is, Circle of Moms is trying hard to build a real community of moms. With over 850,000 moms engaged in just a few months, Circle of Moms is certainly off to a fast start!
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December 4th, 2008 at 3:45 pm
Circle of Mom’s contention is full of s&*t. Adonomics indicates Facebook sign-ups only amount to 37,392 active users. Quantcast estimates their traffic only at 41.7k for end of October while Compete estimates 140k. Please try to do some fact-checking or at least get them to defend themselves against these data points.
December 4th, 2008 at 4:19 pm
Steven,
Our numbers are accurate. If you check the Facebook directory, you will see that our monthly unique users on Facebook alone are 840,000 unique users. Adonomics estimates that we have 37,392 daily active users. Thanks for your interest in our company.
December 4th, 2008 at 8:17 pm
Great job guys!
December 5th, 2008 at 12:46 am
Hmm… Steven, do you have a competing site? At least be up-front in your questioning. From the Facebook directory, looks like Circle of Moms is doing very well - as they mention here.
December 30th, 2008 at 6:13 pm
i would like to join your group i found out about your group on facebook after talking to a friend about loosing my mother thank you for this site