Comments on: 10 Tips for Monetizing Social Traffic Through Virtual Currency

By: Treasure BOOKMARKS for Entrepreneur « ZEST..!!

Treasure BOOKMARKS for Entrepreneur « ZEST..!! — Wed, 10 Nov 2010 01:38:35 +0000

[...] 10 Tips For Monetizing Social Traffic Through Virtual Currency – By Anu Shukla (Inside Facebook) [...]

By: Making Cents of Facebook Credits « Finding the Way

Making Cents of Facebook Credits « Finding the Way — Tue, 01 Dec 2009 20:35:39 +0000

[...] rise in virtual currencies such as Second Life’s Linden Dollars and hi5’s Coins leads to vast sums of actual currency, so rumors are swirling again that social-media juggernaut Facebook may soon require third-party [...]

By: Yonas Yanfa

Yonas Yanfa — Fri, 06 Nov 2009 05:41:44 +0000

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i.e, Kudos coins, Reward and Be rewarded.

By: Guide to Creating a Virtual Economy for Social Applications « Socialapp

Guide to Creating a Virtual Economy for Social Applications « Socialapp — Wed, 04 Mar 2009 17:17:47 +0000

[...] Post by Anu Shukla on Tips. Possibly related posts: (automatically generated)Engadging Facebook ApplicationsMySpace devJam on [...]

By: Matt McAllister

Matt McAllister — Sun, 30 Nov 2008 15:37:40 +0000

Hi Matthias & Wendy,

Most people agree that the current size of the virtual goods market is in the range of $1.5 to $2 billion. Feel free to contact me offline — mmcallister @ offerpal.com — and I can provide further details. Wendy, please contact me at that email as well and we’ll get right back to you.

Thanks,
Matt McAllister
Director of Marketing, Offerpal Media

By: Wendy Collins

Wendy Collins — Thu, 27 Nov 2008 11:38:24 +0000

Hi Anu

I really like the content of your post and would love to talk to someone in your organisation regarding integration with your platform. I have been unsuccessful in getting a response from email, telephone messages and have even resorted to a fax to try to get some attention. Please could you get someone in your customer service team to call or email.

Many thanks
Wendy

By: Matthias Rademacher

Matthias Rademacher — Wed, 26 Nov 2008 11:01:11 +0000

Hi Anu
Great post. I really liked it.
I am a german student and I currently writing my diploma thesis about virtual items in Social Networks and Virtual Worlds. I want to develop a method to estimate the size of the primary market of virtual goods. To make my estimation as valid as possible I need more data of virtual item sales in Virtual Worlds or in Social Networks. Now I am looking for more figures and sources about Active Users or Unique Users of other companies, which have revenues from virtual items. Perhaps you can help me. I would really appreciate every further advice.

Greetings from Germany
Matthias

By: Anu Shukla

Anu Shukla — Wed, 26 Nov 2008 01:40:25 +0000

Thanks Sundeep. Yes, we imagine that such cross-platform currency would be a powerful opportunity. One example today is to look at Acclaim Games — http://www.acclaim.com — where users can earn “Acclaim Coins” that are good for any of the dozen or so games they operate. Don’t be surprised if you start seeing more of this.

By: Sundeep

Sundeep — Tue, 25 Nov 2008 19:03:29 +0000

Great post Anu. I think all your tips above are right on.

I think one of the key drawbacks of most of the virtual economies is the fact that they are micro. IMO, there is limited value in me obtaining a bunch of points / levels / assets in a particular game / social network if it is locked into that game, and cannot be leveraged anywhere else.

If one is able to unlock assets and leverage / trade them for something else, or if I am able to carry my virtual goods across platforms and applications, I think it opens up a whole new level of relevancy to the user. Clearly a tough nut to solve, but could be a huge opportunity as well ..

Would love to hear your thoughts on it ..