Marketing Tactics: Facebook Wins $873 Million Judgment in Spam Case

Facebook Spam

For those not following our advice on how to effectively and authentically market inside Facebook, beware: a US District Court has awarded Facebook a $873 million judgment in its suit against marketers aggressively spamming Facebook users.

Judge Jeremy Fogel made the ruling on Friday in San Jose District Court in Facebook’s case against Adam Guerbuez and Atlantis Blue Capital under the CAN-SPAM Act of 2004. In addition, the ruling prohibits the defendants from “using or accessing, whether directly or indirectly, Facebook’s data, information, computers, computer systems, computer networks, or Facebook user’s accounts, information or profiles for any reason whatsoever.”

While it’s unlikely that Facebook will ever collect the vast majority of this judgment, it does send a loud message to Facebook spammers: Facebook is willing to pursue those abusing its service.

Update: From Facebook:

Does Facebook expect to quickly collect $873 million and share the proceeds in some way with our users? Alas, no. It’s unlikely that Geurbez and Atlantis Blue Capital could ever honor the judgment rendered against them (though we will certainly collect everything we can). But we are confident that this award represents a powerful deterrent to anyone and everyone who would seek to abuse Facebook and its users.

This judgment is the result of the tireless effort of our security experts, legal team and the other significant resources we’ve devoted to finding, exposing and prosecuting the sources of spam attacks. These efforts complement the sophisticated technical systems we continue to develop to limit the impact of these attacks or to block them altogether.

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Leave a Reply

5 Responses to “Marketing Tactics: Facebook Wins $873 Million Judgment in Spam Case”

  1. Jim DeSantis says:

    I have a couple of FaceBook guides on my blog that warn against spam tactics. Your post gives my argument much validity.

    Only an idiot or outright crook would even attempt to spam we Facebook users. We are not going to put up with it!

    Thanks, Justin!


  2. Facebook Files Federal Suit Against “Spam King” Sanford Wallace says:

    [...] months after being awarded $873 million in a lawsuit against Atlantis Blue Capital for violating the CAN-SPAM Act of 2003, Facebook earlier [...]

  3. Improbable Research » Blog Archive » The persistence of Spamford says:

    [...] all the world.” A February 27, 2009 report by Inside Facebook explains: Three months after being awarded $873 million in a lawsuit against Atlantis Blue Capital for violating the CAN-SPAM Act of 2003, Facebook earlier [...]

  4. Judge Awards Facebook $711 Million in Damages in Spam King Case says:

    [...] was awarded $711 million in damages, the second largest CAN-SPAM judgment only to Facebook’s $873 million judgment against Adam Guerbuez and Atlantis Blue Capital last [...]

  5. Facebook Spam Davasından 711 Milyon $ Kazandı | The Next Web Türkiye says:

    [...] bir davada, 2008 Kasım’ında yine kazanan taraf 873 milyon $’lık tazminat ile Facebook [...]

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