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Brand Watch: Lexus Sponsors iCue Application
November 20th, 2008
Yesterday, NBC News launched a new application called What’s Your iCue?, which creates trivia games around content in the NBC News archives. Today, Appssavvy, NBC’s sales partner for the iCue application, is sharing news that it has signed up Lexus as lead iCue sponsor.
Right now, it looks like the sponsorship essentially consists of deeper visual integration on several pages within iCue. While it’s a pretty basic integration, it’s nice to see a brand like Lexus taking a step into the Facebook application world. Check out the screenshot below.
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November 20th, 2008 at 10:29 am
It should be noted that Lexus teamed up with NBC and appssavvy to build a custom category within iCue called Innovation and Technology. This custom selected content from the NBC archives would not have been made possible without the sponsorship of Lexus and their innovative approach to reaching users in social media through content and engagement.
It’s actually a testament to the depth of the Lexus integration that Inside Facebook would call it out as visual integration. Goes to show the power of contextually relevant brand integration and how it can actually benefit the user experience.
Thanks for the coverage.