Facebook Advertising Update: New Reports for Advertisers

November 13th, 2008

While Facebook’s self-serve advertising solutions allow marketers to experiment with Facebook advertising for as little as $1.00/day or $0.01/click, getting reports at the ad or campaign level has not been the easiest process.

Today, Facebook released an update to its advertising dashboard that allows advertisers to export 3 kinds of reports:

Advertising Performance
Responder Demographics (age/sex/location of people who clicked)
Responder Profile (most popular interests/tastes of people who clicked)

These reports can be run at the campaign, ad, or account level, and sliced by day, week, or month across the current month or last 3/6/12 months.

While the update may seem rote, it’s a meaningful step for advertisers who want to be able to better analyze the results of their Facebook advertising campaigns in order to optimize their ad buying strategies at a more granular level. The more data, the better.

Check out The Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook

Posted by Justin Smith

Filed in Applications, Facebook, Marketing, Metrics

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One Response to “Facebook Advertising Update: New Reports for Advertisers”

Chris Bourton Says:
November 13th, 2008 at 3:17 pm
I think many are suprised it’s taken them this long to do this. I mean Facebook does have a rather bad reputation for having a terrible click through rate for their Ads.

I know when advertising my site it made no difference at all, we got alot of views, but no activity once they got their.

http://chris.bourton.us

Advertising an App though, thats an entirely different story, and we did notice some effect, but it works out cheaper to just spread things virally via free methods, making use of features built into facebook.

Maybe this will shred some light on what actually goes on, maybe it’ll make no difference at all.
Which one is every one else betting on?