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Brand Watch: Sears Paying Users $5 to Fan Facebook Page
November 10th, 2008
| By Justin Smith | 6 Comments » |
How much are Facebook Page fans worth? To Sears, 10,000 of them are apparently worth $5 each.
Sears this weekend launched a promotion featuring LL Cool J in which it is offering $5 gift cards by mail to the “first 10,000 Facebook users to become fans of the Sears Facebook page between 11/8/08 – 11/30/08 and sign up to receive Sears email offers.”
So far, 8,591 have signed up, so users still have time to claim their Lincoln.
Below: see how users are talking on the Sears wall.
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November 11th, 2008 at 9:16 am
[...] Sears is paying people $5 to fan up their facebook page, not sure if I see this as being really sad or a cheap way to get some fans (temporarily). Â [...]
November 11th, 2008 at 7:30 pm
hola mi reclamo es muy sencillo bajaron o sacaron un video de mi propiedad que he hecho en mi pc con mis fotos son perritos siberian husky todas las fotos son de ellos y la musica de fondo es de mark antoni al cual le he escrito y creo que no tendra ningun problema en ser parte de mi video como musica de fondo sin embargo si en cualquiera de las dos alternativas es la posibilidad de haber sacado mi video creo que es un abuso de facebook ya que entonces tendriamos que sacar los millones de videos creados en la red espero respuesta de esto y una explicacion ha este tema o sino yo volvere a colocar el video en 48 horas gracias
November 12th, 2008 at 3:11 am
[...] 12, 2008 Sears have given $5 gift cards to the first 10,000 people who sign up to be fans of their Facebook page. Maybe this is just a way [...]
November 13th, 2008 at 12:31 pm
$5 !== Sears $5 gift card. Not even close. Most things that sears sells are overpriced, its just a way to get you in the store. I get Victory Secret free underwear and Bed Bath $ Beyond 20% off coupons in the mail by the truckload month after month. This is just another way to harvest addresses.
November 21st, 2008 at 9:39 am
[...] was no media support behind this page, just pure, raw viral growth. Sears is paying users $5 just to become a fan of their page, never mind actually engage with the content. Why does Sears have to spend $50,000 to get 10,000 [...]
October 20th, 2009 at 6:01 am
[...] pre-paid card companies for things like virtual goods. Gift cards are already a popular item for promotions and giveaways. Uno Chicago Grill is taking the direct approach to gifting by simply sending people [...]