Adknowledge Acquires Lookery’s Ad Network
As a sign that ad network consolidation is beginning, ad network Adknowledge announced today that it has acquired the ad network portion of Lookery, its second ad network acquisition in the last year. Lookery’s ad network will be folded into Adknowledge’s Cubics social ad network, which itself was acquired last December. No terms of the deal were released.
Cubics and Lookery say that nothing will change for app developers using Lookery’s ad network. The only things that will change for now are where the reports come from. The Lookery Guaranteed CPM program will continue for all participants.
Lookery, which started out as a Facebook ad network, has since branched out and is now focused on its audience data business. The company was founded by Scott Rafer, formerly of MyBlogLog, and David Cancel, formerly of Compete.com and has now grown a team of 9 based in its San Francisco offices.
November 7th, 2008 at 7:30 am
Just want to make sure people understand that Adknowledge has only bought the ad network part of Lookery. We still are in business focusing in on the audience data. If you have questions about our business, or want to more, please drop by our homepage at http://www.lookery.com to find out more!
Rex
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