Adknowledge Acquires Lookery’s Ad Network

As a sign that ad network consolidation is beginning, ad network Adknowledge announced today that it has acquired the ad network portion of Lookery, its second ad network acquisition in the last year. Lookery’s ad network will be folded into Adknowledge’s Cubics social ad network, which itself was acquired last December. No terms of the deal were released.

Cubics and Lookery say that nothing will change for app developers using Lookery’s ad network. The only things that will change for now are where the reports come from. The Lookery Guaranteed CPM program will continue for all participants.

Lookery, which started out as a Facebook ad network, has since branched out and is now focused on its audience data business. The company was founded by Scott Rafer, formerly of MyBlogLog, and David Cancel, formerly of Compete.com and has now grown a team of 9 based in its San Francisco offices.

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6 Responses to “Adknowledge Acquires Lookery’s Ad Network”

  1. Rex Dixon says:

    Just want to make sure people understand that Adknowledge has only bought the ad network part of Lookery. We still are in business focusing in on the audience data. If you have questions about our business, or want to more, please drop by our homepage at http://www.lookery.com to find out more!

    Rex

  2. Articles repérés ici ou là concernant l’e-Marketing — So chouette says:

    [...] – Consolidation des réseaux publicitaires sur Facebook Aknowledge acquiert tour a tour Cubix et Lookery http://www.insidefacebook.com/2008/11/07/adknowledge-acquires-lookerys-ad-network/ [...]

  3. Tiburon-TV » Blog Archive » Scott Rafer – Lookery = High volume, low cost @ LeWeb08 says:

    [...] The Facebook Platform is DeadIs the Facebook Platform Dead?Scott Rafer: Facebook Platform is DeadAdknowledge Acquires Lookery’s Ad NetworkScott Rafer: The Facebook Platform is Dead (Nick O’Neill/All [...]

  4. Virtual Currency Monetization Platform Super Rewards Acquired by Adknowledge says:

    [...] has 13 offices around the world and will do $250 million in revenues this year, has previously acquired social ad network operations from Cubics and Lookery. Lynn says the company does 700 million banner impressions per day on Facebook and MySpace apps, [...]

  5. Social Offers Come to Adknowledge’s Advertising Bidding Service says:

    [...] couple of years. Besides the Super Rewards purchase, it has bought up the social ad networks of Cubix, Lookery and most recently Social Media. To dig deeper into the virtual goods market, check out our new [...]

  6. Super Rewards Parent Company Adknowledge Raises $200M Round for Broad Advertising Expansion says:

    [...] Facebook ad providers large and small, starting with Cubics in December of 2007, continuing with Lookery in November of 2008, Super Rewards in July of 2009, and SocialMedia’s ad network in November of 2009. Today, [...]

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