Facebook Advertising Resources: The 6 Types of Ads on the New Home Page

When the Facebook redesign launched a few months ago, Facebook added a new ad placement on the right rail of the home page. This placement is constant in position but flexible in terms of the types of advertisements that advertisers can place there. While Facebook is still testing the performance of many of these ads with top advertisers, here’s a rundown of the 6 types of home page advertisements you can purchase (if not now, soon) on Facebook:

1) Event Ad

The Event Ad is integrated with Facebook Events and includes an “RSVP” call to action. When RSVP is clicked, full event details are displayed, including the number of Facebook users and friends attending. Friends’ responses are visible beneath the ad after they have RSVP’d.

2) Video Ad

The Video Ad is integrated with Facebook Video and can be played in line. Friends’ comments are visible beneath the video, somewhat like a “wall.”

3) Gifts Ad

The Gifts Ad is integrated with Facebook Gifts, and includes an in-line gift giving call to action. When friends give or receive gifts, it’s visible beneath the ad, along with any comments.

4) Page Ad

The Page Ad is designed to drive fans of Facebook Pages, and allows users to become fans of a Page in line. When users become fans, it’s listed beneath the ad for friends to see.

5) Website Ad

This is similar to any other web advertisement out there – clicking the ad just takes you to the advertiser’s website.

6) House Ad

Facebook backfills the home page inventory with house ads to invite friends and check out Facebook features.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

37 Responses to “Facebook Advertising Resources: The 6 Types of Ads on the New Home Page”

  1. Maria Reyes-McDavis Facebook says:

    Great information here, thanks for making it simple :-) I’ve found Facebook ads on the old FB worked lousy, hoping the new structure changes things :-)

  2. facebookSpin says:

    sponsored ads are really bad for Small Business owners and in time of economic crisis for big companies too because they cost a fortune!

    self served ads are a a much better way to use facebook ads.

    http://www.FacebookSpin.com

  3. Che tipo di pubblicità possiamo fare in Facebook? | Social Semantic NewsBlog says:

    [...] Via: Inside Facebook [...]

  4. Carlos says:

    I did not know all those changes.
    Need go there to see. Thanks!

  5. Bill says:

    You forgot to mention the skyscraper ad that runs on some of the pages.

  6. dj enso says:

    thanks..

    but for a long time i have tried to advertise my facebook “page” in the way you list above as a “page ad”. i have a DJ artist page and i wanna drive people to it and let them become a fan right away in-line. but whenever i set up an ad to promote my page, it shows up as a basic kind of ad, with just the thumbs-up, thumbs-down logos, and no option to “become a fan”. does anyone know what i am doing wrong?

    many thanks for your help..!

  7. manu prasad » Social Advertising says:

    [...] specific reference to Facebook, as part of its redesign earlier, Facebook had also categorised the different kinds of ads that can be purchased. Out of the 6 categories mentioned, #5 is akin to a first generation banner [...]

  8. Why Facebook? Social Networking for Fun and Profits! by Mari Smith » Blog Archive » Engaging With Facebook Social Ads says:

    [...] Smith wrote a great review of the Six Types of Facebook Ads which [...]

  9. Car hire South Africa says:

    Thanks for clearing the types of ads up for me :)
    I am pretty new to facebook ads, but have found them to be extremely powerful, and much easier to setup than Google ads.

  10. Greg Rau says:

    Just found this Justin. Good write-up. We just had some good success with #4 Page (or Fanning) Ads with Tostitos. Here are some results: http://stepchange.typepad.com/blog/page/2/

  11. Facebook Relaunches Polls as New Home Page Engagement Ad says:

    [...] Facebook recently detailed the five types of Facebook home page “engagement” ads available to advertisers: event ads, video ads, virtual gift ads, page ads, and regular website [...]

  12. Vincent Courcelle says:

    Hello,

    Do anyone knows which types performs generally better?

  13. 10 choses à faire absolument pour promouvoir efficacement votre marque sur Facebook says:

    [...] vraiment toucher massivement les utilisateurs Facebook, Facebook propose une variété de publicités à engagement pour faire interagir des millions d’utilisateurs. Si votre budget est suffisant pour [...]

  14. Experiments in Facebook Social Ads | Kunal Kripalani | Web Tales from the Trenches says:

    [...] http://www.insidefacebook.com/2008/10/30/facebook-advertising-resources-the-6-types-of-ads-on-the-ne… [...]

  15. Facebook Experiments » Blog Archive » Facebook Experiment Number 1 says:

    [...] facebook-advertising-resources-the-6-types-of-ads-on-the-new-home-page/ [...]

  16. Lord Bain says:

    Will these ADS be subject to click fraud or in any other fraudulant way like those that have been revealed recently?

  17. ErnieDavis.me » Blog Archive » 10 Things All Businesses Should Do to Market More Effectively on Facebook says:

    [...] those who want to achieve the widest reach, Facebook’s variety of available home page engagement ads offer a simple way to engage millions of users. If you’re able to meet Facebook’s [...]

  18. Experiments in Facebook Social Ads | Social Media Guidelines says:

    [...] facebook-advertising-resources-the-6-types-of-ads-on-the-new-home-page/ [...]

  19. Internet Marketing – Facebook | Struggling to Get Started says:

    [...] engaging with ads is a powerful way to increase your visibility.  Here is a great review of the Six Types of Facebook Ads which [...]

  20. Facebook Testing New Direct Response Home Page Ad Unit says:

    [...] Facebook has created a variety of home page “engagement ad” units for big brands, Facebook is now testing a new kind of home page ad unit that doesn’t drive [...]

  21. Planner Reads » Blog Archive » Facebook Testing New Direct Response Home Page Ad Unit says:

    [...] Facebook has created a variety of home page “engagement ad” units for big brands, Facebook is now testing a new kind of home page ad unit that doesn’t drive users [...]

  22. Facebook Ads Just Became The Biggest Lead Generation Network. « Facebook Ads says:

    [...] Facebook Insider is reporting on a new Facebook Ads ad unit. The new facebook ad unit is an extension of the homepage engagement ads it has been running for large brands. The homepage engagement ads it has been running was the following 6 ad units; Facebook Event Ad, Facebook Video Ad, Facebook Gifts Ad, Facebook Page Ad, Facebook Website Ad, Facebook House Ad (as explained here). [...]

  23. Eyetrack reVeals search is gOing sOcial, sO what? | ViewPoint.Orange says:

    [...] interest, lifestyle & social graph be the future of advertising? Certainly! Will “engagement ads” change the game of online advertising after Google’s creation of “contextual [...]

  24. Marketing Expert says:

    I have been trying to fine facebook skyscraper or facebook banner advertisment. Come to this website but didnt find a way out. anyone can help? appreciated! Thanks

  25. Facebook – Here to stay… | RazorCoast says:

    [...] Inside facebook have a good article on the types of advertisement available in facebook. Check it out. [...]

  26. Anil Kumar Khadka says:

    i anil from india i would like to ask the people hw much do they like the facebook . even r most welecome them to jion with me in facebook too thanks guys.

  27. Facebook Management says:

    great read, the add placement is great we have been using it since it started.

  28. Invio di campioni gratuiti di prodotto attraverso Facebook | le gatte di via plinio says:

    [...] “chi vende Facebook alle aziende” credo si possa tranquillamente affermare che Facebook se la cava bene anche da [...]

  29. Facebook and crowdsourced campaigns: failure or success? « blur Marketing says:

    [...] three new possibilities for advertising: comment, virtual gifts and fan style ad, under the name Engagement Ads. General Mills, Adidas and the film “Tropic Thunder” (Dreamworks) have already tested [...]

  30. lektire says:

    oh i hate fb ..

  31. Engaging With Facebook Social Ads | MariSmith.com says:

    [...] Smith wrote a great review of the Six Types of Facebook Ads which [...]

  32. Karen says:

    Are those 6 types still valid – or has anything changed since your post? Does anyone know?
    Thanks!

  33. Facebook Marketing: Ad Results | Internet Marketing with Kryptonite.co.nz says:

    [...] facebook-advertising-resources-the-6-types-of-ads-on-the-new-home-page/ [...]

  34. I’m in Love with Facebook Advertisements | Blogging For dot Info says:

    [...] Facebook Advertising Resources: The 6 Types of Ads on the New Home Page – an analysis of some of the commonly found ads you’ll find on Facebook. [...]

  35. Facebook your business the right way! | Alexander-Creations says:

    [...] those who want to achieve the widest reach, Facebook’s variety of available home pageengagement ads offer a simple way to engage millions of users. If you’re able to meet Facebook’s minimum spend [...]

  36. Facebook - Here to stay... says:

    [...] Inside facebook have a good article on the types of advertisement available in facebook. Check it out. [...]

  37. Facebook Ups its Game with Direct Response Ad Units | 360i Blog360i Blog says:

    [...] a new DR ad unit. This new unit will complement the series of “engagement ad” units they launched in December and are part of their attempt to offer broader appeal to [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

Director of Digital Strategy

Beauty Public Relations Agency
New York, NY

Social Media Associate

Petrol Advertising
Burbank, CA

Social Media Manager

Aeon Media
San Francisco, CA

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us