Facebook Advertising Resources: The 6 Types of Ads on the New Home Page
When the Facebook redesign launched a few months ago, Facebook added a new ad placement on the right rail of the home page. This placement is constant in position but flexible in terms of the types of advertisements that advertisers can place there. While Facebook is still testing the performance of many of these ads with top advertisers, here’s a rundown of the 6 types of home page advertisements you can purchase (if not now, soon) on Facebook:
1) Event Ad
The Event Ad is integrated with Facebook Events and includes an “RSVP” call to action. When RSVP is clicked, full event details are displayed, including the number of Facebook users and friends attending. Friends’ responses are visible beneath the ad after they have RSVP’d.
2) Video Ad
The Video Ad is integrated with Facebook Video and can be played in line. Friends’ comments are visible beneath the video, somewhat like a “wall.”
3) Gifts Ad
The Gifts Ad is integrated with Facebook Gifts, and includes an in-line gift giving call to action. When friends give or receive gifts, it’s visible beneath the ad, along with any comments.
4) Page Ad
The Page Ad is designed to drive fans of Facebook Pages, and allows users to become fans of a Page in line. When users become fans, it’s listed beneath the ad for friends to see.
5) Website Ad
This is similar to any other web advertisement out there – clicking the ad just takes you to the advertiser’s website.
6) House Ad
Facebook backfills the home page inventory with house ads to invite friends and check out Facebook features.
October 30th, 2008 at 7:38 am
Great information here, thanks for making it simple :-) I’ve found Facebook ads on the old FB worked lousy, hoping the new structure changes things :-)
October 31st, 2008 at 4:51 am
sponsored ads are really bad for Small Business owners and in time of economic crisis for big companies too because they cost a fortune!
self served ads are a a much better way to use facebook ads.
http://www.FacebookSpin.com
November 5th, 2008 at 12:58 am
[...] Via: Inside Facebook [...]
November 24th, 2008 at 10:20 am
I did not know all those changes.
Need go there to see. Thanks!
December 5th, 2008 at 7:06 pm
You forgot to mention the skyscraper ad that runs on some of the pages.
December 20th, 2008 at 6:39 am
thanks..
but for a long time i have tried to advertise my facebook “page” in the way you list above as a “page ad”. i have a DJ artist page and i wanna drive people to it and let them become a fan right away in-line. but whenever i set up an ad to promote my page, it shows up as a basic kind of ad, with just the thumbs-up, thumbs-down logos, and no option to “become a fan”. does anyone know what i am doing wrong?
many thanks for your help..!
January 19th, 2009 at 1:24 am
[...] specific reference to Facebook, as part of its redesign earlier, Facebook had also categorised the different kinds of ads that can be purchased. Out of the 6 categories mentioned, #5 is akin to a first generation banner [...]
January 19th, 2009 at 8:06 am
[...] Smith wrote a great review of the Six Types of Facebook Ads which [...]
January 19th, 2009 at 8:43 am
Thanks for clearing the types of ads up for me :)
I am pretty new to facebook ads, but have found them to be extremely powerful, and much easier to setup than Google ads.
January 26th, 2009 at 2:39 pm
Just found this Justin. Good write-up. We just had some good success with #4 Page (or Fanning) Ads with Tostitos. Here are some results: http://stepchange.typepad.com/blog/page/2/
January 27th, 2009 at 10:01 am
[...] Facebook recently detailed the five types of Facebook home page “engagement” ads available to advertisers: event ads, video ads, virtual gift ads, page ads, and regular website [...]
February 7th, 2009 at 6:13 am
Hello,
Do anyone knows which types performs generally better?
March 29th, 2009 at 8:39 am
[...] vraiment toucher massivement les utilisateurs Facebook, Facebook propose une variété de publicités à engagement pour faire interagir des millions d’utilisateurs. Si votre budget est suffisant pour [...]
April 9th, 2009 at 8:10 pm
[...] http://www.insidefacebook.com/2008/10/30/facebook-advertising-resources-the-6-types-of-ads-on-the-ne… [...]
June 3rd, 2009 at 6:47 pm
[...] facebook-advertising-resources-the-6-types-of-ads-on-the-new-home-page/ [...]
June 23rd, 2009 at 4:14 am
Will these ADS be subject to click fraud or in any other fraudulant way like those that have been revealed recently?
June 23rd, 2009 at 4:56 am
[...] those who want to achieve the widest reach, Facebook’s variety of available home page engagement ads offer a simple way to engage millions of users. If you’re able to meet Facebook’s [...]
July 9th, 2009 at 2:47 am
[...] facebook-advertising-resources-the-6-types-of-ads-on-the-new-home-page/ [...]
August 11th, 2009 at 8:44 am
[...] engaging with ads is a powerful way to increase your visibility. Here is a great review of the Six Types of Facebook Ads which [...]
August 31st, 2009 at 10:52 am
[...] Facebook has created a variety of home page “engagement ad” units for big brands, Facebook is now testing a new kind of home page ad unit that doesn’t drive [...]
August 31st, 2009 at 2:13 pm
[...] Facebook has created a variety of home page “engagement ad” units for big brands, Facebook is now testing a new kind of home page ad unit that doesn’t drive users [...]
September 1st, 2009 at 3:12 pm
[...] Facebook Insider is reporting on a new Facebook Ads ad unit. The new facebook ad unit is an extension of the homepage engagement ads it has been running for large brands. The homepage engagement ads it has been running was the following 6 ad units; Facebook Event Ad, Facebook Video Ad, Facebook Gifts Ad, Facebook Page Ad, Facebook Website Ad, Facebook House Ad (as explained here). [...]
September 11th, 2009 at 3:24 pm
[...] interest, lifestyle & social graph be the future of advertising? Certainly! Will “engagement ads” change the game of online advertising after Google’s creation of “contextual [...]
October 18th, 2009 at 9:34 pm
I have been trying to fine facebook skyscraper or facebook banner advertisment. Come to this website but didnt find a way out. anyone can help? appreciated! Thanks
November 9th, 2009 at 11:58 am
[...] Inside facebook have a good article on the types of advertisement available in facebook. Check it out. [...]
December 5th, 2009 at 11:52 pm
i anil from india i would like to ask the people hw much do they like the facebook . even r most welecome them to jion with me in facebook too thanks guys.
December 22nd, 2009 at 12:44 pm
great read, the add placement is great we have been using it since it started.
December 27th, 2009 at 10:54 am
[...] “chi vende Facebook alle aziende” credo si possa tranquillamente affermare che Facebook se la cava bene anche da [...]
February 9th, 2010 at 3:45 am
[...] three new possibilities for advertising: comment, virtual gifts and fan style ad, under the name Engagement Ads. General Mills, Adidas and the film “Tropic Thunder” (Dreamworks) have already tested [...]
March 20th, 2010 at 1:36 am
oh i hate fb ..
March 24th, 2010 at 1:41 am
[...] Smith wrote a great review of the Six Types of Facebook Ads which [...]
April 29th, 2010 at 1:42 am
Are those 6 types still valid – or has anything changed since your post? Does anyone know?
Thanks!
June 6th, 2010 at 5:13 pm
[...] facebook-advertising-resources-the-6-types-of-ads-on-the-new-home-page/ [...]
June 7th, 2010 at 3:41 am
[...] Facebook Advertising Resources: The 6 Types of Ads on the New Home Page – an analysis of some of the commonly found ads you’ll find on Facebook. [...]
March 30th, 2011 at 12:58 am
[...] those who want to achieve the widest reach, Facebook’s variety of available home pageengagement ads offer a simple way to engage millions of users. If you’re able to meet Facebook’s minimum spend [...]
July 25th, 2011 at 8:23 am
[...] Inside facebook have a good article on the types of advertisement available in facebook. Check it out. [...]
September 9th, 2012 at 12:16 pm
[...] a new DR ad unit. This new unit will complement the series of “engagement ad” units they launched in December and are part of their attempt to offer broader appeal to [...]