2 New Major Application Platforms Launch

October 28 must have looked good on the PR calendar. A year and a half after the Facebook Platform launched to hundreds of indie developers and entrepreneurs in San Francisco, Yahoo and LinkedIn each made major platform announcements today. In short:

  • Yahoo announced the launch of the Yahoo Social Platform and Yahoo Application Platform, major components of the Yahoo Open Strategy. As of today, the sandbox for developers to begin building OpenSocial applications on Yahoo is now open. While specific integration points and launch dates for Yahoo apps have not been announced, Yahoo says, “We will keep you updated on the rollout schedule for embedding third-party applications within the pages of Yahoo!’s properties.” The platform is fully internationalized from the start for 31 countries.
  • LinkedIn announced the launch of the LinkedIn application platform, also built on OpenSocial, that will allow application developers to integrate apps on the LinkedIn home page and profile pages. 9 applications are part of the initial app directory, including apps by SixApart, WordPress, TripIt, Amazon, Box.net, Slideshare, Huddle, and Google. LinkedIn is taking a more controlled approach to app development, focusing on productivity and communication above entertainment. Here’s the launch commercial:

As more Platforms launch, application developers focused on different markets will begin to focus their energies on different platforms. We’ll be tracking which Facebook developers build for Yahoo and LinkedIn, and whether any nimble developers clone Facebook apps as they did on MySpace. Which Facebook apps do you think would do well if ported and adapted for Yahoo or LinkedIn?

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Superfly
Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us