Comments on: Not All Apps Are Dead: Causes Traffic Triples in Last 30 Days

By: Inside Facebook » AppData Virality Report: 10 Facebook Apps that Grew Virally This Week

Fri, 14 Nov 2008 09:13:25 +0000

[...] some observers have called the Facebook Platform “dead,” they apparently didn’t speak for everyone. While it’s true that many [...]

By: anti-Raj Lalwani

anti-Raj Lalwani — Fri, 24 Oct 2008 22:42:22 +0000

If Social Calendar is signing up 100K per day and has 3.4 million monthly actives, then doesn’t that mean that you only have 400K users use the product in the last month that had the product installed before September 22? Pretty pathetic if you ask me…

By: Jason

Jason — Thu, 23 Oct 2008 17:07:02 +0000

I have yet to see a 3rd-party app feed on my home page, which consists of only FB apps. Being a part of the “Great Apps” program probably allows them to get some play on the home page while other apps get nada. Facebook has bent us over before, but this time it really hurts.

By: Raj Lalwani

Raj Lalwani — Wed, 22 Oct 2008 19:04:45 +0000

SocialCalendar has also had good growth since Facebook redesign. On Sep 22, 2008, we had 1,820,504 monthly active users and as of Oct 22, 2008, we have 3,405,627 monthly active users – an 87% growth in one month. We do get 30 invites per day and signup over 100,000 users/day. I am sure there are several reasons – users find SocialCalendar to be very useful and since it enables people to collaborate with friends and family around social occasions, it’s inherently very viral. But we couldn’t thank Facebook enough for constantly evolving the platform.

By: hollyster

hollyster — Wed, 22 Oct 2008 18:04:14 +0000

Do you see the same trend in traffic for iLike? If so, I’d suppose that much can be attributed for being a part of the “Great Apps” program.

By: Anonymous

Anonymous — Wed, 22 Oct 2008 16:41:13 +0000

As part of the ‘Great Apps’ program, Causes is allowed 60 invites per day, which is the reason it has surged. Most apps get 10-20 invites per day at most.

By: Eugene

Eugene — Wed, 22 Oct 2008 16:23:49 +0000

Nice article. Thanks. Eugene

By: Nick Stamoulis

Nick Stamoulis — Wed, 22 Oct 2008 15:55:32 +0000

Facebook apps are like anything else that grow with popularity. Some apps seem so useless and some are great and with the rise in popularity things will sometimes get a bit diluted.

By: Christopher Ross

Christopher Ross — Wed, 22 Oct 2008 13:28:08 +0000

Wow, that’s an amazing statistic.

Maybe more people are becoming involved in causes as we see more of them discussed on a national scale? Elections tend to bring out this type of discussion. Then again, it could be a nesting instinct. It would be interesting to see how this correlates to data in previous years.

By: Jamie Scheu

Jamie Scheu — Wed, 22 Oct 2008 13:21:48 +0000

It’s a great observation, Justin, but I think you missed a big component of Causes’ ongoing success: other apps are now using Causes (particularly its donor leaderboard) to promote themselves. (Lil) Green Patch, Sea Garden, and others donate to nonprofits through the Causes app and as a result, sit at the top of the donor leaderboards of those particular causes. These apps drive traffic to Causes, and Causes drives traffic back, bolstering growth for all parties.