Obama-Biden Becomes First Campaign to Launch Facebook Connect Support

This morning, the Obama-Biden campaign announced that has launched Facebook Connect integration at My.BarackObama.com, the grassroots organizing social network set up by the Obama campaign many months ago. The integration will allow users to find their Facebook friends who are also on the site, and will automatically publish users’ activity on the site (like signing up for a campaign event or to make phone calls) on their Facebook wall feed.

In some ways it comes as no surprise that the Obama campaign would launch Facebook Connect support early on, as Facebook co-founder Chris Hughes now runs many of Obama’s social media efforts. It will be interesting to see how much of an impact the integration will have in the final 2 weeks of the campaign season, and potentially beyond.

From the Obama campaign:

Connect your Facebook account to MyBO

Starting today, you can connect your Facebook account with your My.BarackObama.com account.

When you do that, you’ll be able to find your Facebook friends who are also on My.BarackObama. In addition to that, each time that you attend a campaign event or make phone calls for Barack, that information will appear back on Facebook. Your friends will know exactly what you’re doing to help elect Barack Obama our next president.

Join MyBO and connect your accounts today: http://my.barackobama.com

Once you’ve created your account, click the Connect button in the right-hand column to connect your account there to Facebook.


Martha @ Obama HQ

Here’s how it looks:

Seeing Facebook friends who are also members of the site:

Inviting Facebook friends to My.BarackObama.com:

Update: A Facebook spokesperson says the company is staying “proactively non-partisan” in reaching out to both parties. “We also introduced Facebook Connect to the McCain internet team but they decided not to pursue it in the early stages,” Facebook says.

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Leave a Reply

11 Responses to “Obama-Biden Becomes First Campaign to Launch Facebook Connect Support”

  1. Obama Makes the Most of Facebook :: Christopher Ross says:

    [...] Welcome to my blog, please feel free to subscribe to my RSS feed or leave a comment.Using the latest technology from Facebook, the Obama-Biden campaign have once against steamrolled the competition to implement the latest offerings from Facebook. [...]

  2. Christopher Ross says:

    Politics aside, it’s truly impressive to see how the Internet is being used in this election. Obama vs. Clinton was a strong online campaign but with the launch of this level of integration it makes you wonder what future integration will be possible.

  3. Brain-Jockey » Blog Archive » Obama’s Friend-Raising Trumps Fundraising says:

    [...] to recruit volunteers and their natural online activity to make them virtual organizers.  This article discusses how the Obama campaign didn’t just USE social networking by encouraging piecemeal [...]

  4. Govit: “58% of New Users Choose Facebook Connect” says:

    [...] with congressional representatives by voting on active legislation, has recently become one of the first to add Facebook Connect integration into the democratic experience.  By adding Connect [...]

  5. My.BarackObama et Facebook Connect : Vital Randoms says:

    [...] une bonne louche, le 20 octobre dernier, My.Obama a lance une corde vers Facebook, décryptée par Inside Facebook (en anglais). Cette application permet de diffuser son activité sur le site [...]

  6. Privasi dalam aplikasi jejaring sosial berbasis lokasi (1) | sharkofagus says:

    [...] dikenal orang, atau bahkan untuk mendukung pekerjaan. Kita tentu masih ingat bagaimana Obama dapat memanfaatkan aplikasi ini menjadi suatu wahana kampanye yang sangat efektif . Diakui atau tidak, menurutku Obama turut andil [...]

  7. Why Isn’t the Republican Party More Interested in Facebook? says:

    [...] its Facebook Pages, Platform applications, and advertising campaigns, the Obama campaign was also first to implement Facebook Connect. Chris Hughes, a co-founder of Facebook, led many of Obama’s social media [...]

  8. A Fan of Big Brother? Facebook Launches Government Page says:

    [...] presidential campaign last year. For example, it was the first presidential campaign to launch Facebook Connect support — early in the campaign, in the fall of 2008. Obama’s campaign went on to trounce [...]

  9. Diane Van Rens says:

    Checking out Facebook connect on insidefacebook.com

  10. Governments Turn to Facebook to Share Election Info « Lonnée Hamilton: New Media Political Consultant says:

    [...] Facebook’s relevance in big 2008 campaigns, when both major US political parties, and especially President Barack Obama’s campaign, used the service to promote [...]

  11. How Internet Applications Changed Civic Engagement & Dissent « The World Is Watching says:

    [...] 2008 elections were the first to utilise the ‘Facebook Connect’ feature in a Presidential campaign. It worked by integrating my.barackobama.com to Facebook [...]

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