Appssavvy, a direct sales team for Facebook and other social media app developers, announced yesterday that it has closed a $3.1 million round of funding led by True Ventures. Jon Callaghan led the investment for True. Scott Kurnit, founder of About.com, also participated in the round.

Appssavvy has built its business to date by acting as direct sales reps for many of the largest Facebook app developers to major brands. The company has matched up the likes of 42 Friends, Bantr, Flixster, FrozenBear, MesmoTV, Playfish and SGN with brands like adidas, Clorox, and Sony, and agencies like Carat, Horizon Interactive, Moxie Interactive, Palisades Media and Universal McCann.

Appssavvy founder and CEO Chris Cunningham says the company will use the funds to continue to grow its core business. “We have and will continue to focus on the core assets to our business model of building-out a world class sales and marketing team; establishing relationships with social media application developers and publishers, and brands and agencies; and leveraging and developing tools and technologies specific to furthering the success of social media application marketing,” he said.

As the Facebook Platforum matures, many large app developers are either building sales teams in house or hiring reps like Appssavvy to match them up with large brands. “The importance of third party applications on usage patterns is an important trend, akin to the video market a few years ago ─ we believe connecting application developers with advertisers is the next, inevitable, step for this emerging space,” Callaghan said.