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Guaranteed CPM Opportunity for Developers Tomorrow

September 30th, 2008

Developers interested in getting higher than remnant CPMs can take advantage of a short term offer from Lookery that’s good for tomorrow only.  The offer guarantees $0.25 net CPM for US traffic in the 728×90, 300×250, and 160×600 ad sizes. For more information, click here.

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Posted by Justin Smith
Filed in Advertising, Applications, Facebook

3 Responses to “Guaranteed CPM Opportunity for Developers Tomorrow”

  1. Jason Says:
    September 30th, 2008 at 3:33 pm

    $0.25 CPM? Bahahahaaha! That is weak. Highly-targeted social apps should be getting $10+ CPMs.

  2. Justin Smith Says:
    September 30th, 2008 at 3:36 pm

    Not everyone is that fortunate, Jason!

  3. Rex Dixon Says:
    September 30th, 2008 at 4:15 pm

    @Jason - I am assuming you must have a killer deal in place for your fb app, and that is fantastic that you are able to get such a deal - $10 CPM - don’t we all wish we could get those rates!

    The reality though is that we are a remnant ad network, and have always been that. Another reality is that remnant ads pay - this past quarter alone we have paid our publisher over 3/4 of a million dollars ($750,000 +).

    So while 25 cents might seem small in comparison to your $10 CPM deal you have, for a lot of developers on the facebook application network, this is decent easy money for them!

    Rex Dixon
    Publisher Relations, Lookery

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