Hitwise Reports Increases in Market Share, Time Spent for Facebook

September 25th, 2008

By Justin Smith

Web metrics firm Hitwise today released new data on US social networking traffic that shows Facebook increasing in both market share of visits and average time spent compared to this time last year, VentureBeat reports.

Here’s the data:

Facebook’s share of social networking visits increased by 50% from 14% to 21% of the pie over the last year. MySpace continues to dominate with 67% of all social networking visits, though that lead is slipping – it had 75% of all visits last year. Younger social network myYearbook trails a distant third with 1.65%
Facebook’s average time spent increased by 23% since this time last year, from just under 16 minutes to 19.5 minutes. However, MySpace is also showing bigger numbers in this category, with average time spent slightly down to 30.5 minutes.

We’ll be tracking the numbers to see how Facebook’s redesign changes things over the coming months. Will the streamlined redesign make it harder for users to spend a lot of time wandering around, or will the increased emphasis on personal feeds lead users to interact more with each other?

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3 Responses to “Hitwise Reports Increases in Market Share, Time Spent for Facebook”

Spork Marketing Blog Now a “NetworkedBlog” | Spork Marketing Blog Says:
February 19th, 2009 at 8:58 am
[...] making it easy for people to digest my blog content on Facebook, a place where the average user spends about 20 minutes looking at their friends profiles, playing games, [...]
Social Media: The Future of Branding | The Blog on Branding Says:
July 15th, 2009 at 1:21 pm
[...] POSITIVE – Customers come to you… It’s a proven fact that people spend more time on Facebook looking at their online friends than spending time with their real life friends. Don’t worry where I got that statistic, it’s totally true (because you read it on the Internet). Fine…people spend about an average of 19 minutes on Facebook. [...]
myspace train Says:
October 15th, 2009 at 10:09 pm
A friend of mine sent me your URL in an email, she said that I’d really like it – and I do!

Peace!