Facebook Launches Official Voter Registration Application

Facebook is getting deeper into politics today with the launch of its Official Voter Registration App on the Facebook Platform.

The app, powered by Credo Mobile, allows users to register to vote within Facebook and encourage friends to register to vote through Facebook’s viral invitation channel.  Since the app launched this morning, Facebook has already registered over 2,500 new voters, and is currently registering voters at a rate of thousands per hour.

Facebook waded into political waters earlier this year by building a US Politics application with ABC News. That application no longer exists, but redirects to a list of official politics Facebook Pages.

It’s been well documented at this point that Sen. Barack Obama is much more popular amongst Facebook users than Sen. John McCain.  As of this morning, Sen. Obama’s official Facebook page had 1.9 million supporters, compared to Sen McCain’s 540,000.

By contrast, however, Gov. Sarah Palin has a much bigger Facebook following than Sen. Joe Biden. Palin’s Page has over 400,000 supporters on Facebook, compared to Biden’s paltry 150,000. Could Palin be helping McCain eat away at Obama’s dominating lead amongst the Facebook generation?

Ultimately, given Obama’s Facebook popularity thus far, Facebook’s voter drive will register many more Obama voters than McCain voters. The app, however, allows users to register with any party – or in states that allow it, “Decline to State.”

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

6 Responses to “Facebook Launches Official Voter Registration Application”

  1. Still not registered to vote? Head to Facebook. » VentureBeat says:

    [...] case, there are more users that have joined support groups for Obama than McCain. As InsideFacebook notes, the tables may be turning as Republican Vice Presidential nominee Sarah Palin has more [...]

  2. Nick Stamoulis says:

    This is awesome. What a great way to get younger ones to vote easily.

  3. links for 2008-09-26 - Kevin Bondelli’s Youth Vote Blog says:

    [...] Inside Facebook » Facebook Launches Official Voter Registration Application [...]

  4. Inside Facebook » Facebook Registers 40,000 Voters, Applications Engaging 100,000’s More says:

    [...] traditionally alienated many voters, Facebook is doing its best to encourage civic participation by launching a voter registration campaign and enabling candidates to build Facebook pages and Facebook applications to spread their message [...]

  5. Internet Evolution - Rob Salkowitz - Democratic 'Socialism' - FaceBook & the Elections says:

    [...] The app, powered by Credo Mobile, allows users to register to vote within Facebook. Users can also encourage friends to register via Facebook

  6. EDWIN ISAAC says:

    How do I FILL the URL

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

McMurry/TMG
Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us