Facebook Adds Metrics, Maps, Sentiment, and Demographics to Lexicon

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Justin Smith•Sep 21st, 2008

Advertising, Facebook, Marketing, Metrics

Facebook has just launched a limted test of a new version of Lexicon, the tool for researching what users are saying on each other’s walls on Facebook. The previous version only showed relative volume of terms over time, but the new version has several key enhancements:

• Actual numbers, instead of just relative volume. Now, you can see how many wall posts are actually being written containing the given term.
• Demographic breakdowns, by gender and age
• Geographic breakdowns, by US state, Canadian province, or UK country (no data is available outside of these 3 countries yet). You can also do comparisons between two terms on the same map.
• Sentiment over time. Facebook has not said exactly how it determines this measure. You can also compare sentiment between two terms.
• Associations. You can see terms frequently mentioned alongside a given term.

Currently, the new version is limited to a fixed list of about 20 terms. Facebook should open it up for general use soon.

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5 Responses to “Facebook Adds Metrics, Maps, Sentiment, and Demographics to Lexicon”

1. Nick Stamoulis says:
   September 22nd, 2008 at 10:39 am

   This is great news! I always encourage people to use Lexicon to do some of their research of trends and this just supports the cause.

2. SitePoint Blogs » Facebook About to Make Lexicon Way More Useful says:
   September 22nd, 2008 at 5:37 pm

   [...] Inside Facebook pointed to a preview version of a coming update to Lexicon that adds a number of new metrics. The preview [...]

3. Clipmarks Internal Clog » Facebook launches updated “Lexicon” says:
   September 23rd, 2008 at 9:29 am

   [...] “Lexicon” September 21, 2008 – 10:54 pm by Eric Skiff 1 Comment Clipped from http://www.insidefacebook.comFacebook has just launched a limted test of a new version of Lexicon, the tool for researching what [...]

4. Facebook’s Lexicon Keyword Tool to Get Some Great Updates says:
   September 23rd, 2008 at 11:17 pm

   [...] big news for Lexicon has recently been announced at the Inside Facebook blog.  It seems Lexicon is getting updated! Some powerful and practical new features can be [...]

5. sam el jammal says:
   November 3rd, 2008 at 9:10 am

   hi how u doin am sam el jammal i had a problem on facebook they disabled my facebook and i dont know how or why and i need this facebook its jammal_18@hotmail.com and ive been contacting them and they dont answer me i have 2 many friends that i contact them on facebook only and i dont have there email addresses so can u please help me and tell me how 2 make work again please write back for me as soon as possible and thanks for your help