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Latest Data on US Facebook Age and Gender Demographics
September 18th, 2008
As Facebook continues to expand internationally (see data on Facebook’s 2008 international growth by country), here’s a quick check of Facebook’s current (user-reported) age and gender demographics for marketers interested in reaching US users.
- There 33 million Facebook users in the United States
- 55% of US Facebook users are female, and female users outnumber male users in every age bracket
- 52% are between the ages of 18-25, but the younger and older groups are growing
For more stats on international age distribution, check out Ben Lorica’s post from yesterday.
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September 18th, 2008 at 10:08 pm
Great data Justin.
We are seeing the same demographics percentages with our fast growing female fashion application - Bevy
Kevin
September 19th, 2008 at 7:01 am
Very interesting data, I’d love to use it in my research papers & presentations, but to do so, I’d need to know more about your methodology. Do you publish your research methodology anywhere, if so, could you help me find it?
Thank you!
September 19th, 2008 at 3:05 pm
[...] Inside Facebook » Latest Data on US Facebook Age and Gender Demographics [...]
September 20th, 2008 at 3:22 am
[...] See more data in the blog post by Steve Rubel: Inside Facebook » Latest Data on US Facebook Age and… [...]
October 3rd, 2008 at 5:47 am
[...] catagory, 3% of people have a social network profile. In America, facebook recently released statistics showing that, while 52% of facebook users are in the 18-25 catagory, only 15% are under [...]
December 22nd, 2008 at 7:41 pm
[...] InsideFacebook: A survey published September 18th, 2008 shows that US women outnumber men on Facebook in every age group. Early december 2008, Oreilly’s Radar published the latest statistics. It shows that the trend spread to all Facebook users. Females now outnumber Males on Facebook, 51% to 44%. [...]
January 1st, 2009 at 11:19 pm
[...] Given the very long arm of social networks, it seems as though the internet is helping to level the networking playing field for professional women. Women are definitely engaging online; for instance, 55% of FaceBook users are female. [...]
March 6th, 2009 at 12:55 pm
[...] has been a main attraction for the up-and-coming generations. Obviously, since Facebook started out as a service geared toward college students, the average [...]
March 10th, 2009 at 12:21 pm
[...] Female population of Facebook: 55% [...]
March 29th, 2009 at 11:39 am
[...] http://www.insidefacebook.com/2008/09/18/latest-data-on-us-facebook-age-and-gender-demographics/ [...]
April 22nd, 2009 at 12:09 pm
[...] measure of success has allowed others to hammer Causes without much cause. Remember that the overwhelming number of Facebook users are still under 25 years old. This is very young for donors, and it is unreasonable to expect them [...]
May 9th, 2009 at 2:50 pm
so great!
June 24th, 2009 at 10:56 pm
[...] has been a main attraction for the up-and-coming generations. Obviously, since Facebook started out as a service geared toward college students, the average [...]