Latest Data on US Facebook Age and Gender Demographics

As Facebook continues to expand internationally (see data on Facebook’s 2008 international growth by country), here’s a quick check of Facebook’s current (user-reported) age and gender demographics for marketers interested in reaching US users.

  • There 33 million Facebook users in the United States
  • 55% of US Facebook users are female, and female users outnumber male users in every age bracket
  • 52% are between the ages of 18-25, but the younger and older groups are growing

For more stats on international age distribution, check out Ben Lorica’s post from yesterday.

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25 Responses to “Latest Data on US Facebook Age and Gender Demographics”

  1. Kevin Foreman says:

    Great data Justin.

    We are seeing the same demographics percentages with our fast growing female fashion application – Bevy

    Kevin

  2. Mihaela V says:

    Very interesting data, I’d love to use it in my research papers & presentations, but to do so, I’d need to know more about your methodology. Do you publish your research methodology anywhere, if so, could you help me find it?
    Thank you!

  3. links for 2008-09-19 - Kevin Bondelli’s Youth Vote Blog says:

    [...] Inside Facebook » Latest Data on US Facebook Age and Gender Demographics [...]

  4. Latest Data on Facebook Age and Gender Demographics « Memories From The Future says:

    [...] See more data in the blog post by Steve Rubel: Inside Facebook » Latest Data on US Facebook Age and… [...]

  5. Too old for Facebook? « Wesenwille says:

    [...] catagory, 3% of people have a social network profile.  In America, facebook recently released statistics showing that, while 52% of facebook users are in the 18-25 catagory, only 15% are under [...]

  6. On the Web with Kim Vallee » Blog Archive » Happiness and Women on the Web Statistics says:

    [...] InsideFacebook: A survey published September 18th, 2008 shows that US women outnumber men on Facebook in every age group. Early december 2008, Oreilly’s Radar published the latest statistics.  It shows that the trend spread to all Facebook users. Females now outnumber Males on Facebook, 51% to 44%. [...]

  7. SchizoFrenetic says:

    [...] Given the very long arm of social networks, it seems as though the internet is helping to level the networking playing field for professional women.  Women are definitely engaging online; for instance, 55% of FaceBook users are female. [...]

  8. Using Facebook as a Research Tool for Small Business : Web Site Strategies, Social Media, Small Business : Cavendo Blog says:

    [...] has been a main attraction for the up-and-coming generations. Obviously, since Facebook started out as a service geared toward college students, the average [...]

  9. Ben Werdmuller » Gender differences on the new frontier says:

    [...] Female population of Facebook: 55% [...]

  10. Twitter and Facebook Stats « Mbenevento’s Blog says:

    [...] http://www.insidefacebook.com/2008/09/18/latest-data-on-us-facebook-age-and-gender-demographics/ [...]

  11. Wash Post Disses Causes on Facebook « A. Fine Blog says:

    [...] measure of success has allowed others to hammer Causes without much cause. Remember that the overwhelming number of Facebook users are still under 25 years old. This is very young for donors, and it is unreasonable to expect them [...]

  12. Rina says:

    so great!

  13. Using Facebook as a Research Tool for Small Business | Rush Hour Traffic 2.0 says:

    [...] has been a main attraction for the up-and-coming generations. Obviously, since Facebook started out as a service geared toward college students, the average [...]

  14. Women Market Statistics Are Looking Great for Women & Mom Blogs | At Home with Kim Vallee says:

    [...] InsideFacebook: Two days ago, a new survey shows that women outnumber men on Facebook in every age group [...]

  15. Women Continues to Outnumber Men in Social Network Sites | Paradivision Inc. says:

    [...] InsideFacebook: Two days ago (in September 2008), a new survey shows that women outnumber men on Facebook in every age group. [...]

  16. Come on Facebook Lite my fire « hi there, blog! says:

    [...] like a large print book, which will perhaps work with them as well in gaining more users in the 40+ age range. This is something I can now actually see myself showing my parents without them asking what [...]

  17. deepikabajaj.com » The New Internet Junkie says:

    [...] Not surprisingly, the findings of this survey highlighted heavy usage of social networking sites by women. Given the very long arm of social networks, it seems as though the Internet is helping to level the networking playing field for professional women. Women are definitely engaging online; for instance, 55% of FaceBook users are female . [...]

  18. Boomers Increase Presence on Facebook, In Blogosphere | Tutorial51 says:

    [...] 9.18.08 (stats via insidefacebook.com) [...]

  19. Why Marketing Fails #2: Knee Jerk Marketing | Self Employed Success says:

    [...] good example: social media marketing. Everyone says, “Oh, get a Facebook account!” But the vast majority of Facebook users are 18-34 years old, with the largest single population being 18-24 years old. So why would you [...]

  20. The Facebook Demographic « [media monger] says:

    [...] the Inside Facebook blog also points out the networks growing presence in non-U.S. [...]

  21. Soppnox says:

    Hi… any one have an idea… 2010 age statistics for facebook…. and twitter…

  22. Tienda de Ultramarinos - Votar las elecciones en Facebook says:

    [...] pasado había 1,6 millones de usuarios activos en Facebook Irlanda. Los menores de 18 suponen un 15% de los usuarios de USA, pero supondremos que el porcentaje es similar aquí. Eso nos deja un 85% de usuarios en edad de [...]

  23. Using Facebook as a Research Tool for Small Business - Cavendo Corporation says:

    [...] has been a main attraction for the up-and-coming generations. Obviously, since Facebook started out as a service geared toward college students, the average [...]

  24. Facebook is No Longer Cool to Teens or Millenials « « Capture the Conversation Capture the Conversation says:

    [...] began by being exclusive to college students.  As recently as 2008 Facebook was enjoyed mostly by 18-25 year olds, but the tides have shifted dramatically since [...]

  25. All Things WOM » Blog Archive » Facebook is No Longer Cool to Teens or Millennials says:

    [...] began by being exclusive to college students. As recently as 2008, Facebook was enjoyed mostly by 18-25-year-olds, but the tides have shifted dramatically since [...]

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