The Facebook Marketing Bible – September 2008 Edition is Now Available

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 37+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – September 2008 Edition is now available!

The Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today.

The Facebook Marketing Bible contains three detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, and Tools for Application Developers. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

The September 2008 edition includes updates on the following topics:

The latest on viral channel changes and opportunities going live with Facebook’s site redesign. Facebook has made several important changes to the way application developers can use the News Feed and Invitations/Requests in recent months. Get the latest on what’s possible as the new site goes live.
Details on new Facebook advertising products. Last month, Facebook released a new social video ad unit that’s got users talking (in a good way). Find out how you can make the most of your Facebook ad dollars with details on every ad unit available inside Facebook.
New tools to restrict content on Pages and Applications to underage users. Last month, Facebook changed a policy prohibiting application developers from promoting beer, wine, or alcohol sales. Since then, it’s released new tools for Page owners and application developers to restrict content to underage users. Learn all the details on what you need to do to take advantage of these new tools.
The changing SEO landscape inside Facebook. In recent weeks, Facebook has increased the exposure of Groups, Pages, and Events to Google and other search engines for indexing and searching. Learn more about what opportunities these changes may present to search engine marketers (SEMs).
Plus, updates on Facebook Platform analytics providers, Facebook for iPhone, Facebook growth numbers, and more.

For those interested in learning more, click the purchase link above. The price is $49, or $59 with three months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!

Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Groups

Strategy: What about spamming existing groups?
SEO

3. Pages

Strategy: Groups and Pages are very similar. Which makes more sense?
Strategy: I’ve just created a Page. How do I promote it?
Group to Page Migration
Guidelines for Promoting Pages Outside Facebook
Official vs Unofficial Pages
Ways Page Owners Can Restrict Content for Underage Users
More Features Coming Soon

4. Events

Events API
Events SEO

5. Notes and Photos

6. Messages

7. Marketplace

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Tracking Facebook’s International Growth by Country

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

Summary of ad units available to Facebook advertisers

12. Localization Opportunities

13. Integrated Opportunities

14. Beacon

Strategy: Should I try Beacon?

15. Polls

16. Facebook Platform Ad Networks

List of Leading Facebook Platform Ad Networks
What eCPMs do apps charge? Data from Facebook application developers

17. Facebook Platform Application Sponsorships

List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
Strategy: Why sponsor applications when I can sponsor Facebook itself?

18. Sponsored Facebook Groups

> Recommended Strategies for Advertisers

III. Tools for Application Developers

19. Profile Box

Strategy: Where do most new application users come from?
5 Things Developers May Not Know About the Upcoming Facebook Redesign
Profile Integration: Tour of New Facebook App Settings

20. Application Tabs

21. Application Info Sections

22. Designing Feed Stories

Strategy: Designing High Performance Feed Items
News Feed Optimization: Strategies and Techniques

23. Feeds 2.0

24. Feed Publisher

Publishing in the Feed with Feed Comments

25. Requests / Invitations

Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
Strategy: Facebook’s Evolving Approach to Platform Governance

26. Facebook Notifications

Chat Integration: Facebook Wants More Synchronous Notifications
Policy Update: Bulk Pre-Selection Prohibited

27. Email Notifications

Updates: Email’s Status as Core Application Marketing Channel in Doubt

28. Application Bookmarks

29. Application Directory

30. Demographic Restrictions

31. Verification and Certification

Great Apps Program
Application Verification

32. Translations

Data: Stats on Facebook Apps Built for International Markets
Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

33. Facebook Connect