New App-vertisements from Microsoft, Miller, and Absolut

September 3rd, 2008

By Justin Smith

Well, it didn’t take long after Facebook’s change of stance on alcohol sales for brewers and distillers to launch applications on the Facebook Platform. This week, Miller, Absolut, and tech behemoth Microsoft launched new applications aimed at engaging the Facebook audience with app firm Context Optional:

1. Today I’m Toasting – Miller

Miller and Digitas worked with Context Optional to design and build a toasting application that celebrates holidays. The application is one of the first branded alcohol apps to use Facebook’s newly launched demographic restrictions; interaction with the app is limited to those who say they are over 21.

2. Absolut Top Bartender – Absolut

In partnership with NBC, Absolut is sponsoring a series of 5 events in 6 key US markets – New York, Chicago, LA, Miami, San Francisco, Las Vegas – in a search for the best bartender. “NBC will film and distribute the real world competition, and all online activity – bartender registration, event organization and promotion, and voting for the best bartender – will be managed by us using Facebook applications we built for Absolut’s page,” says Barenblat.

3. Got Pies – Microsoft

Microsoft is launching another Facebook application, this one to promote Internet Explorer 8. IE8 includes a new “web slices” feature, which allows users to monitor content on websites via the toolbar. “The app allows users to create ’slices’ (in this case slices of pie) and share them with friends, as well as see updates to their friends’ slices via a ‘virtual webslice,’ and for users of IE8, monitor the most popular user-created pies via an actual web slice,” says Barenblat.

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Filed in Advertising, Applications, Development, Facebook, Marketing

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6 Responses to “New App-vertisements from Microsoft, Miller, and Absolut”

Nick Stamoulis Says:
September 3rd, 2008 at 1:24 pm
Hey a majority of FB users are of age, so I see this as a good thing providing they’re promoting it responsibly
Inside Facebook » 3 Tools Facebook Page Owners Can Use to Restrict Content for Underage Users Says:
September 3rd, 2008 at 7:00 pm
[...] that Facebook has is opening its gates more broadly to beer, wine, and liquor companies, what can those companies who must restrict access to certain content do when building Facebook [...]
Inside Facebook » More Alcohol Advertisers Invade Facebook Platform Says:
September 4th, 2008 at 1:54 pm
[...] yesterday, we covered new Facebook campaigns by Miller and Absolut. Today, Buddy Media told us that it is running two successful campaigns with Bacardi and [...]
Context Optional » Press Coverage in Inside Facebook and SocialTimes Says:
September 4th, 2008 at 9:19 pm
[...] Inside Facebook: New App-vertisements from Microsoft, Miller, and Absolut [...]
Inside Facebook » EA, Reebok,and Absolut Launch New Facebook Application Campaigns Says:
October 1st, 2008 at 11:45 am
[...] so be sure to check them out. More examples of recent “app-vertisements” are available here and [...]
Learn to LIAISE for Social Media Success | Drew Neisser Says:
August 17th, 2009 at 5:34 pm
[...] Rocks: The Search for America’s Top Bartender.” To support the search, Absolute created a “Top Bartender” application that first served as a casting /bartender registration tool, and then enabled users [...]