Comments on: Buddy Media, Context Optional Release New Facebook App-vertisements

By: Margaret

Margaret — Fri, 12 Mar 2010 19:41:20 +0000

How much, on average do appvertisements cost to make?
-Margaret

By: Toys R Us Big Book Available On Facebook As App From Context Optional

Toys R Us Big Book Available On Facebook As App From Context Optional — Tue, 03 Nov 2009 14:02:14 +0000

[...] Anyone browsing the Big Book can also share their favorite deals on their walls and news feeds, and there’s a message that can be placed in news feeds when users initially become a fan of the page through the application. The application is more or less identical to the weekly ads that can be found on any number of online retailers’ sites. Developer Context Optional is no stranger to helping brands with campaigns, creating Facebook applications for everyone from Kraft to the Travel Channel. [...]

By: Inside Facebook: Brand Watch: Palm Comes to the Facebook Platform –

Inside Facebook: Brand Watch: Palm Comes to the Facebook Platform – — Tue, 21 Jul 2009 23:37:27 +0000

[...] August, Inside Facebook wrote about Context Optional’s social marketing strategy to simultaneously represent brands and engage [...]

By: Brand Watch: Palm Comes to the Facebook Platform

Brand Watch: Palm Comes to the Facebook Platform — Thu, 11 Dec 2008 18:46:55 +0000

[...] August, Inside Facebook wrote about Context Optional’s social marketing strategy to simultaneously represent brands and [...]

By: Inside Facebook » EA, Reebok, and Absolut Launch New Facebook Application Campaigns

Thu, 02 Oct 2008 02:18:35 +0000

[...] As brands continue to use the Facebook Platform as a way to deeply engage Facebook users, agencies and marketers are increasingly looking for case studies on ways applications can deliver for their clients. Some big brands recently released new Facebook apps, so be sure to check them out. More examples of recent “app-vertisements” are available here and here. [...]

By: Inside Facebook » Agency Perspectives: Camilo La Cruz, Executive Creative Director / Rapp Collins Worldwide

Wed, 10 Sep 2008 10:04:15 +0000

[...] a concept focused on people (not “consumers”) that we want to engage. For example, take Kidnap!, an application created for the Travel Channel. We’ve had two million “kidnap [...]

By: Context Optional » Press Coverage in Inside Facebook and SocialTimes

Context Optional » Press Coverage in Inside Facebook and SocialTimes — Fri, 05 Sep 2008 04:18:07 +0000

[...] Inside Facebook: Context Optional Releases New Facebook App-vertisements [...]