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Buddy Media, Context Optional Release New Facebook App-vertisements
August 22nd, 2008
| By Justin Smith | 6 Comments » |
More social marketers seeking to engage their audiences on Facebook are turning to firms like Buddy Media and Context Optional to develop and promote applications that allow for rich interactions between Facebook users and their brands.
This week, the companies released several new applications that agencies should check out:
1. Buddy Media and Fox News
Buddy Media’s Fox News app allows users to visit the Fox News Page, customize the Fox News video player, and integrate it on their profile. “Supporters of Fox News will be able to carry their brand affinity off the Fan Page and onto their personal profile – increasing brand exposure and application engagement beyond the point of first contact,” says Buddy Media’s Greg Roth.
2. Context Optional, Ogilvy, and Kraft
Context Optional’s One Minute Mogul app is a social game that encourages users to try a new line of Oscar Meyer sandwiches through coupons. “It’s a very innovative approach tying online viral marketing to offline store purchases, and we’re excited to see how it goes,” says Context’s Kevin Barenblat.
3. Context Optional, Rapp Collins, and Travel Channel
Context Optional’s Kindap! app is a social game designed to drive traffic to the Travel Channel’s website. Users kidnap their friends to far off places, and in order to escape the hostage must answer a question (the answer for which can be found on TravelChannel.com). “The app includes sophisticated Flash and heavy graphics to meet Travel Channel’s branding guidelines and has seen significant growth since it launched a couple weeks ago,” says Barenblat.
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September 4th, 2008 at 9:18 pm
[...] Inside Facebook: Context Optional Releases New Facebook App-vertisements [...]
September 10th, 2008 at 3:04 am
[...] a concept focused on people (not “consumers”) that we want to engage. For example, take Kidnap!, an application created for the Travel Channel. We’ve had two million “kidnap [...]
October 1st, 2008 at 7:18 pm
[...] As brands continue to use the Facebook Platform as a way to deeply engage Facebook users, agencies and marketers are increasingly looking for case studies on ways applications can deliver for their clients. Some big brands recently released new Facebook apps, so be sure to check them out. More examples of recent “app-vertisements” are available here and here. [...]
December 11th, 2008 at 11:46 am
[...] August, Inside Facebook wrote about Context Optional’s social marketing strategy to simultaneously represent brands and [...]
July 21st, 2009 at 4:37 pm
[...] August, Inside Facebook wrote about Context Optional’s social marketing strategy to simultaneously represent brands and engage [...]
November 3rd, 2009 at 6:02 am
[...] Anyone browsing the Big Book can also share their favorite deals on their walls and news feeds, and there’s a message that can be placed in news feeds when users initially become a fan of the page through the application. The application is more or less identical to the weekly ads that can be found on any number of online retailers’ sites. Developer Context Optional is no stranger to helping brands with campaigns, creating Facebook applications for everyone from Kraft to the Travel Channel. [...]