Facebook Enables Demographic Restrictions for Developers

Facebook announced today that is has enabled two new Facebook Platform features that enable developers to restrict access to certain application content – or the entire application itself – from users fitting certain demographic profiles.

Demographic restrictions have been requested by two camps of developers:

  1. Those who have licensed content or games only in certain geographic regions – like the US and Canada but not the rest of the world.
  2. Those who want to limit access to certain application content or experiences to users of a certain age group – like under 18 or over 21.

Facebook’s new “Demographic Restrictions” APIs will enable developers to limit access to users according to any combination of age and location restrictions.

So, how exactly is Facebook going about implementing these restrictions? Facebook says it will be using “a combination of what information a user has entered and verified on Facebook as well as IP targeting” for location. Furthermore, Facebook says that developers should not rely on Facebook to implement any restrictions developers are legally obligated to.

[Developers] must use this technology whenever Facebook policies require it… but you can and should consider implementing additional consent or confirmation in your application as appropriate. For example, if for legal reasons your application requires the user to affirm that they are of a certain age or are in a certain location, you should continue to solicit that explicit affirmation, and not regard the fact that the user passed through the Demographic Restrictions as equivalent.

Developers can check the page on the Dev Wiki for more details.

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7 Responses to “Facebook Enables Demographic Restrictions for Developers”

  1. Inside Facebook » Facebook Announces Policy Change on Applications Promoting Alcohol Sales says:

    [...] Facebook announced that, with the launch of its Demographic Restrictions capability for application developers, that policy is [...]

  2. Tim Hastings says:

    The fb:restricted-to tag could be used for placing geographically tagetted adverts.

  3. Inside Facebook » New App-vertisements from Microsoft, Miller, and Absolut says:

    [...] it didn’t take long after Facebook’s change of stance on alcohol sales for brewers and distillers to launch applications on the Facebook Platform. This week, Miller, [...]

  4. Inside Facebook » 3 Tools Facebook Page Owners Can Use to Restrict Content for Underage Users says:

    [...] Facebook Enables Demographic Restrictions for Developers [...]

  5. Inside Facebook » More Alcohol Advertisers Invade Facebook Platform says:

    [...] weeks after Facebook changed its policies regarding alcohol promotion on the Facebook Platform and enabled to Demographic Restriction functionality, alcohol companies are invading the Facebook [...]

  6. Inside Facebook » Developers Concerned that Facebook’s Implementation of Demographic Restrictions is Limiting App Revenues says:

    [...] Facebook announced its Demographic Restrictions feature in August, developers have been eager to take advantage of the new functionality (and [...]

  7. Inside Facebook » Circle of Moms Reaching 850,000 Moms on Facebook says:

    [...] of Moms is who’s not allowed in: men. The company’s Facebook app uses Facebook’s new Demographic Restrictions feature to only allow access to women. (Of course, users could enter a false sex in their Facebook profile [...]

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