Facebook Announces Policy Change on Applications Promoting Alcohol Sales

Since the launch of the Facebook Platform, Facebook’s Platform Application Guidelines have expressly prohibited applications that promote the sale of alcohol:

I. Applications may not promote, or contain content (including any advertising content) referencing, facilitating, promoting or using, the following:

4. Sale of liquor, beer, wine, tobacco products, ammunition and/or firearms;

Today, Facebook announced that, with the launch of its Demographic Restrictions capability for application developers, that policy is changing.

Now, Facebook says it plans to allow application content that promotes the sale of alcohol, provided that developers “specifically use the Demographic Restrictions feature to restrict your application or content to users of appropriate legal age.”

Facebook is currently beta-testing the new Demographic Restrictions feature with a “very limited” set of companies, and the new policy should go into effect in September, barring any big hiccups in the beta test.

This is good news for applications like Booze Mail and Happy Hour, that allow users to send each other virtual drink gifts, as well as other application developers hoping to sell to beer, wine, and liquor brands.

Developers interested in talking with Facebook on any sensitive questions regarding alcohol policy can email developers-help@facebook.com.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!


Leave a Reply

4 Responses to “Facebook Announces Policy Change on Applications Promoting Alcohol Sales”

  1. Facebook Trials ‘Engagement Ads’ « AdViking says:

    [...] going to deliver a heap of money to the coffers is that the alcoholic beverage industry can now advertise on Facebook!  This will be one sure way to increase the problem of the lack of beer money in [...]

  2. Inside Facebook » 3 Tools Facebook Page Owners Can Use to Restrict Content for Underage Users says:

    [...] that Facebook has is opening its gates more broadly to beer, wine, and liquor companies, what can those companies who must restrict access to certain [...]

  3. Inside Facebook » More Alcohol Advertisers Invade Facebook Platform says:

    [...] no surprise then that, only weeks after Facebook changed its policies regarding alcohol promotion on the Facebook Platform and enabled to Demographic Restriction functionality, alcohol companies are invading the Facebook [...]

  4. Inside Facebook » Facebook Revises Official Policy Toward Alcohol Ads & Content in Apps says:

    [...] has just released final policy updates, originally announced in August, that for the first time allow any developer to include content or ads that promote [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Manager at Idealist

New York, NY

Digital Marketing Specialist

American Bar Association
Chicago, IL

Digital Analytics Specialist

Pew Research Center
Washington, DC

Director of Digital Strategy

Beauty Public Relations Agency
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us