Facebook Gives Developers More Metrics – But Who Can You Turn to For Real Insight?

Although it did not provide developers with very much information at all for the first few months of the Platform’s launch, Facebook has been steadily adding more metrics to the Developer dashboard and API. Just yesterday, Facebook released additional API methods for developers to get weekly and monthly metrics for their apps (in addition to the daily metrics it already provides).

While this is great basic information, developers who want to more deeply understand their users’ behavior need more powerful analytics solutions. Who can they turn to?

Thankfully, specialized analytics services built for the Facebook Platform are now also becoming more sophisticated. While many developers will build their own analytics systems that gather and analyze user behavior data, here are 5 top third party tools designed to help developers understand what their users are doing. Check ‘em out!

KISSMetrics is a new service started by Hiten Shah. While not much has been publicly announced, look for product announcements later this year.

Sometrics is a new service recently funded by the MailRoom Fund started by Ian Swanson, Matt Gray, and Joe Hsieh in Los Angeles. Sometrics looks at demographics, user interests, and social actions (like sending links or uploading photos) to help developers know more about who’s engaging with and clicking on their ads. By combining analytics and ad platform services, Sometrics hopes to be able to help developers make more money.

Kontagent Viral Analytics is a new service started by Albert Lai that’s focused on providing Facebook product and marketing analytics in one integrated package. Kontagent offers viral channel effectiveness tracking and optimization, A/B testing tools, and cohort analysis.

Developer Analytics is a new service created by Charles Yong, Richard Chen, and Jing Chen. Watch for product releases in the near future. In the meantime, the dA website tracks top applications and provides predictive demographics and application overlap/affinity information in the “Advanced Statistics” of each application’s stats page.

Refresh Analytics is a simpler service that provides developers with daily snapshots of geographic, age, gender, education, political, and religious distribution, and allows developers to see trends in its user base over time. However, it does not provide behavioral information like page views or time spent.

And of course, there’s always Google Analytics. While Google Analytics can’t help with many of the social and viral metrics that many of these packages can, it can always serve as a good baseline for comparison.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

4 Responses to “Facebook Gives Developers More Metrics – But Who Can You Turn to For Real Insight?”

  1. Inside Facebook » Facebook Adding More App Metrics for Developers Today says:

    [...] yesterday, we looked at new Facebook analytics companies providing deeper insights into engagement and virality for developers. Later this afternoon, [...]

  2. Inside Facebook » Kontagent Offers Powerful Analytics for Facebook Application Developers says:

    [...] Facebook has increasingly provided more and more application analytics to developers over the last year, developers who require more insight into their users’ [...]

  3. Omniture Releases Analytics Tools for Facebook says:

    [...] that shows a robust set of metrics of how their brands are doing on Facebook. There have been many analytics tools created by start-ups to monitor such activity, and developers have often built their own, but Omniture is one of the most mainstream players to [...]

  4. Omniture Releases Analytics Tools for Facebook « :: Will Scully-Power :: The Datarati :: Data, Analytics & Optimisation in the World of Advertising! says:

    [...] that shows a robust set of metrics of how their brands are doing on Facebook. There have been many analytics tools created by start-ups to monitor such activity, and developers have often built their own, but Omniture is one of the most mainstream players to [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Editor

International Sports Media
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us