Facebook Adding More App Metrics for Developers Today

August 7th, 2008

Just yesterday, we looked at new Facebook application analytics companies providing deeper insights into engagement and virality for developers. Later this afternoon, Facebook will be turning on new metrics and visualizations for application data in the Developer Insights admin console.

Specifically, Facebook will be aggregating the following stats:

Canvas page views
Clicks on profile boxes
Confirmation of feed forms
Adding and removing of app bookmarks

Facebook will also provide graphing tools to show this data over custom date ranges to help developers see trends in their apps.

Taken together, these new tools will give developers better ways of doing basic usability and A/B testing with their applications. While third party analytics tools will probably always be necessary for more advanced application optimization, Facebook’s philosophy of providing more powerful metrics to developers is essential for increasing the quality of Platform applications overall.

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Posted by Justin Smith

Filed in Development, Facebook, Metrics

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One Response to “Facebook Adding More App Metrics for Developers Today”

La revue de la semaine #02… | Un oeil sur le marketing, les médias et la publicité Says:
August 9th, 2008 at 5:46 am
[...] Applications Facebook : du nouveau dans la mesure d’audience Facebook commence petit à petit à fournir des informations exploitables et précises pour ce qui est de la mesure d’audience des applications développées sur sa plateforme. Intéressant? Oui, dans le cas d’applications de marque, ces dernières voulant sans cesse avoir un œil sur leur R.O.I. A lire “Facebook Adding More App Metrics for Developers Today”. [...]