And… Facebook Switches Back to DAU
Although Facebook changed published application engagement metrics from daily to monthly active users yesterday, Facebook switched back to publishing only DAU metrics this morning. We’ll let you know what’s going on shortly.
Update: this is most likely a mistake, and DAU should move back to MAU soon.












August 6th, 2008 at 10:52 am
Interestingly enough, I’m getting DAU’s when I’m logged in and MAU’s when I’m not.
I don’t know if it’s the same for you.