And… Facebook Switches Back to DAU

Although Facebook changed published application engagement metrics from daily to monthly active users yesterday, Facebook switched back to publishing only DAU metrics this morning. We’ll let you know what’s going on shortly.

Update: this is most likely a mistake, and DAU should move back to MAU soon.

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One Response to “And… Facebook Switches Back to DAU”

  1. Vasanth Sridharan says:

    Interestingly enough, I’m getting DAU’s when I’m logged in and MAU’s when I’m not.

    I don’t know if it’s the same for you.

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