Comments on: Facebook Changes Public Application Metrics Again http://www.insidefacebook.com/2008/08/05/facebook-changes-public-application-metrics-again/ Tracking Facebook and the Facebook Platform for Developers and Marketers Mon, 13 Feb 2012 23:28:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Vicki http://www.insidefacebook.com/2008/08/05/facebook-changes-public-application-metrics-again/comment-page-1/#comment-45651 Vicki Tue, 01 Dec 2009 11:22:55 +0000 http://www.insidefacebook.com/?p=1622#comment-45651 I realise this article is very old however I am just curious to learn whether total installs and MAU conversion rate % (Total monthly active users/ total installs) can be measured in FB Insights. I am trying to understand why MAU would be a meaningful metric to an app developer when a MAU can be counted by someone visiting simply visiting the canvas page. Surely a better measure of success would be to measure the amount of active installs (% of those who have allowed the app) out of the total MAU. Please can anyone shed some light on thia further. Thanks I realise this article is very old however I am just curious to learn whether total installs and MAU conversion rate % (Total monthly active users/ total installs) can be measured in FB Insights.

I am trying to understand why MAU would be a meaningful metric to an app developer when a MAU can be counted by someone visiting simply visiting the canvas page. Surely a better measure of success would be to measure the amount of active installs (% of those who have allowed the app) out of the total MAU.

Please can anyone shed some light on thia further.

Thanks

]]> By: MySpace is Only Hindering Its Own Platform by Not Providing Better Public Metrics to Developers http://www.insidefacebook.com/2008/08/05/facebook-changes-public-application-metrics-again/comment-page-1/#comment-21679 MySpace is Only Hindering Its Own Platform by Not Providing Better Public Metrics to Developers Mon, 11 May 2009 15:56:00 +0000 http://www.insidefacebook.com/?p=1622#comment-21679 [...] a total user number was a “rather crude metric,” and switched to providing daily (and then monthly) active user numbers instead. [...] [...] a total user number was a “rather crude metric,” and switched to providing daily (and then monthly) active user numbers instead. [...]

]]> By: Most used Facebook Applications, charts « Website Marketing and Advertising http://www.insidefacebook.com/2008/08/05/facebook-changes-public-application-metrics-again/comment-page-1/#comment-13827 Most used Facebook Applications, charts « Website Marketing and Advertising Mon, 10 Nov 2008 23:29:06 +0000 http://www.insidefacebook.com/?p=1622#comment-13827 [...] Facebook updated application engagement stats published in the directory yesterday, changing the published engagement metric for applications from daily active users to monthly active users, and removing the active % altogether. [...] [...] Facebook updated application engagement stats published in the directory yesterday, changing the published engagement metric for applications from daily active users to monthly active users, and removing the active % altogether. [...]

]]> By: Inside Facebook » Which Facebook Applications Really Are the Most Engaging? A Look at MAU & MAU%. http://www.insidefacebook.com/2008/08/05/facebook-changes-public-application-metrics-again/comment-page-1/#comment-9859 Inside Facebook » Which Facebook Applications Really Are the Most Engaging? A Look at MAU & MAU%. Wed, 06 Aug 2008 15:25:03 +0000 http://www.insidefacebook.com/?p=1622#comment-9859 [...] updated application engagement stats published in the directory yesterday, changing the published engagement metric for applications from daily active users to monthly [...] [...] updated application engagement stats published in the directory yesterday, changing the published engagement metric for applications from daily active users to monthly [...]

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