Inside Facebook

While Facebook developers are well aware of the impact of the upcoming (and now underway) Facebook redesign, the impact on the changes in advertising opportunities have been less clear. Here are all the details.

1) Advertising on the New Facebook Home Page

Advertising on the home page is now available to advertisers in the new “Sponsor” module on the right side of the News Feed. The placement will soon begin showing Facebook Ads sold directly, but Facebook is planning on adding more options for advertisers in this spot in the future.

2) Advertising in the New Facebook News Feed

Currently, ads in the News Feed itself are only available to advertisers who are part of the Beta release, irking some marketers who want greater access to ads in the Feed. Facebook has no word yet on exactly when News Feed ads will be available to more advertisers.

3) Advertising on the Right Side of the Profile Page (and other pages)

Ads on the Facebook profile page and all other pages is moving from the left side of the page (under the old navigation) to the right side of the page. In the new design, there are a few different options for advertisers:

• Two Facebook Ads running together
• One Facebook Ad running above a banner ad
• Only one Facebook ad showing

These ads can appear on profile pages, groups, and on the right side of application canvas pages (but not on Facebook’s business Pages).

Additional Inside Facebook Resources:

• Facebook Redesign Launches - Tour & First Impressions of New Home Page