Facebook Announces “Great Apps” and “App Verification” Certification Programs for Good App Developers

As speculated earlier this week, Facebook is announcing two new programs today that will give greater visibility within the News Feed and possibly other communication channels for applications that “deliver value to users and advance the Facebook Platform vision.” Here are the details on the new programs: “Great Apps” and “Application Verification.”

1) Great Apps

Facebook is selecting applications that “embody Facebook’s guiding principles for social applications through their meaningful, trustworthy and well-designed user experiences.” Great Apps will be rewarded with “greater visibility on Facebook, earlier access to new features and more feedback from Facebook.”

Great Apps will be chosen according to the degree to which they embody all 10 Facebook guiding principles as announced by Ben Ling today, and help advance the mission of Facebook. Great apps must have a minimum user base and a strong track record of adherence to Platform policies. Great apps will appear more like native Facebook applications, and will have access to Facebook feedback. iLike and Causes are Facebook’s inaugural Great Apps certification recipients.

2) Application Verification

Facebook is introducing the Application Verification program as well, which is designed to “offer extra assurances to help users identify applications they can trust — applications that are secure, respectful and transparent, and have demonstrated commitment to compliance with Platform policies.” Verified applications will also “benefit from added visibility on Facebook.”

The selection process for both programs will open to developers in September.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

10 Responses to “Facebook Announces “Great Apps” and “App Verification” Certification Programs for Good App Developers”

  1. Jamie says:

    the “preferred” status i assume that had been rumored

  2. Manbook says:

    Translation: trust, transparency, fun,.. screw you we’ll smack you down if you screw up..

    We pick the best and the rest of your suck.

  3. metarand » Blog Archive » “Great Apes!” Facebook Favorites Apps, Flushes Others says:

    [...] Facebook has essentially named the frontier won. A select few apps will be chosen (not by the users, but by Facebook) as [...]

  4. David Alexander’s Blog » Blog Archive » The Value of Facebook says:

    [...] honour of Facebook’s new great apps and app verification programs (as opposed to the mediocre apps program) I introduce the Facebook application with the highest [...]

  5. Facebook Announces "Great Apps" … (Justin Smith/Inside Facebook) | NewsMeToday says:

    [...] Facebook) Category: Techmeme | source article link Justin Smith / Inside Facebook: Facebook Announces “Great Apps” and “App Verification” Certification Program…  —  As speculated earlier this week, Facebook is announcing two new programs today [...]

  6. Inside Facebook » Not All Apps Are Dead: Causes Traffic Triples in Last 30 Days says:

    [...] along with iLike, was named one of the two inaugural “Great Apps” by Facebook back at f8 in July. Facebook’s [...]

  7. Inside Facebook » Facebook Launches Verification Program to Increase User Trust in Applications says:

    [...] announced this summer at Facebook’s f8 developer conference, Facebook today is formally launching its [...]

  8. Facebook Certifies First Batch of 120 Verified Applications says:

    [...] verification program, which was announced last July and launched in November, is designed to give more prominence to applications which meet [...]

  9. Facebook Officially Folds Great Apps into Verified Apps Program says:

    [...] been nearly a year since Facebook announced its “Great Apps” program at f8 last summer with charter applications iLike and Causes. Originally intended to be a second, higher tier of [...]

  10. MySpace sur le point d’acheter iLike says:

    [...] Facebook qui a presque 10 millions d’utilisateurs actifs mensuellement, qualifié de “Great Apps” par Facebook est en passe de devenir la propriété de MySpace, selon TechCrunch et paidContent [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us