Facebook Redesign Launches – Tour & First Impressions of New Home Page

The Facebook redesign is officially launching tonight, though it’s not exactly clear to exactly how many users yet. You can try accessing the new home page at www.new.facebook.com. So far, users from several networks have been able to access it.

Inside Facebook has a first look at the new Facebook home page. Here’s what’s new:

1. Publisher Shortcuts

At the top of the new home page is a menu of links to your most popular Publisher applications. By default, these are all Facebook-built applications, but if these links follow the same rules as the profile page Publisher app list, third party apps should automatically be moved into these slots with frequent use. This gives very high prominence to content creation on your own profile within Facebook.

2. Application Bookmarks

For the first time since the Platform launched, applications now have a presence inside the Facebook home page. The Bookmarks section highlights applications you’ve bookmarked, and if you haven’t bookmarked 8 apps, the section is backfilled with apps you’ve recently or frequently used. Facebook could obviously expand the home page presence of applications in the future (a la MySpace) – one could argue it could be a great way to cut down on application invite & notification spam – but this is a good start for developers.

3. Navigation Menus Moved

As you can see, Facebook’s left nav is no more. Now, Applications are accessed from the Applications menu at the top of the page. The menu lists bookmarked and recently used applications first, and then all the rest. In addition, Search is now accessed on the right side of the top nav bar. Auto-complete is not yet enabled like it was on the old site. Finally, ads are no longer available in the left rail as well. They’ll be moving to the right rail in the new profile page, but it’s not clear if there will be any ads on the home page outisde of the News Feed.

Conclusion

Overall, the new home page is very clean and shows Facebook’s new priorities: content creation on the Wall – both your friends’ and your own. Overall, the new Facebook contains elements of FriendFeed (feed item commenting) and Twitter (focus on status updates) while applications have been largely pushed out of prime view on the profile page. Just how big the effects will be for the application economy remain to be seen.

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34 Responses to “Facebook Redesign Launches – Tour & First Impressions of New Home Page”

  1. Ian Swanson says:

    The new home page is much better suited for advertising.

    1) Facebook can now include the popular 300×250 ad unit… Before this FB could only use the odd 120×600.

    2) FB’s ad strategy are ads within the news feed. The wider and more focused view on the news feed should help their inline advertising campaigns.

    (who is FB’s competition in advertising that everyone except FB is overlooking? FriendFeed)

    Overall impression – Congrats, the new home page is a much better design for the Facebook advertising team. We should see revenues jump considerably.

  2. Media and Technology Tidbits « Pravda on Media, Technology, and Rebel Filmmaking says:

    [...] – Facebook is designing a new profile page [...]

  3. Mari Smith says:

    Hey Justin,

    It’ll be interesting to see the responses from FB users to these new changes. I’m in the San Diego Network and don’t see the new and improved profile just yet… I know the rollout is over a few days.

    I’m all for content creation on the Wall – I always tell my students to drag their wall as far up as they can. Sounds like this’ll be default now anyway. Must say, I am loving the new MiniFeed Comment feature added recently!

    Cheers,
    Mari
    @marismith

  4. The Friendfeedization Of Facebook says:

    [...] text box at the top encouraging them to update their status. For more details on the updates, see Inside Facebook and All [...]

  5. Technology As Innovator » Blog Archive » Facebook rolls out new design says:

    [...] Facebook Redesign Launches [...]

  6. The Friendfeedization Of Facebook : EYJE.NET BLOG OF GREAT POSTS says:

    [...] text box at the top encouraging them to update their status. For more details on the updates, see Inside Facebook and All [...]

  7. The Worst Thing About Facebook Redesign: It Does Require a Tour - Profy.Com says:

    [...] the new look and feel of the site with its cleaner interface. I think every blogger has mentioned the cleaner interface and it can not be argued that it is cleaner. Yes, Facebook apps developers are already unhappy [...]

  8. New Facebook launches today | www.eCashTalk.com says:

    [...] It is clear that the new Facebook will be somewhat different from your current version.  To see what the new one will look like, you can login to http://www.new.facebook.com.  These are the main differences (ala Tech Crunch): The biggest visual change people will see on the home page – the combination of status updates, wall posts and news feed items into a single content stream. On the profile page status updates and other mini-feed items are also combined, and users are shown a big text box at the top encouraging them to update their status. For more details on the updates, see Inside Facebook [...]

  9. Inside Facebook » Facebook Redesign Launches - Tour & First Impressions of New Home Page « Lelapin’s Weblog says:

    [...] July 21, 2008 · No Comments Inside Facebook » Facebook Redesign Launches – Tour & First Impressions of New Home Page [...]

  10. Social Media Blog » Blog Archive » New.Facebook Now Sticky - Blogs Comment says:

    [...] Navigation rethought – The page is leaner. There’s no more application navigation bar. Instead app nav duty has been split between the menu bar and the variety of boxes and tabs announced earlier. (InsideFacebook) [...]

  11. TechCrunch Japanese アーカイブ » FacebookがFriendfeed化 says:

    [...] この新サイトは月曜一般公開となる見通し。公開前でもwww.new.facebook.comにログインすれば誰でも新プロフィールが見れる。このホームページでみんなの目に入る一番大きなビジュアルの変更点は、ステータス更新、ウォールの書き込み、ニュースフィード記事がひとつに合体し、コンテンツストリーム1本にまとまった点だろう。プロフィールページのステータス更新とかミニフィードアイテムもやっぱし一つにまとめられている。ユーザーには大きなテキストボックスをトップに表示して、そこでステータスを更新するよう促している。ステータス機能の詳細はInside FacebookとAll Facebookへ。 [...]

  12. Facebook Redesign: Clean and Clutter Free says:

    [...] is message box to post your status message, the box seems to be inspired from Twitter. More at Inside Facebook, All [...]

  13. nanc says:

    does anyone know when all users will be able to access the new design. as of now, i can not.

    thank you!
    –nanc

  14. seputar software,hardware &internet « Mr.Surya says:

    [...] Keluarkan Desain Baru Facebook telah secara resmi mengumumkan desain barunya yang bertujuan untuk memberikan tampilan yang lebih bersih dan memberikan pemakai [...]

  15. socialADDICT blog - Social Marketing, Web 2.0 App Reviews, Authentic Conversation, San Diego Socialite says:

    [...] news of the redesign came a few weeks ago from the Inside Facebook blog. I had actually seen the announcement through Twitter and checked it out for the first time [...]

  16. Inside Facebook » Facebook for Business: Opportunties and Limitations says:

    [...] it comes to giving your brand and your business a place in their network. With the launch of the redesigned profile page this has become even more evident: users have taken first priority in the new design, but nothing [...]

  17. Dorsa says:

    Really not digging the redesign, at least aesthetically. I feel like it lost a lot of its structure and cleanliness when it lost its borders.

  18. Inside Facebook » Overview: What the Facebook Redesign Means for Advertisers says:

    [...] Facebook Redesign Launches – Tour & First Impressions of New Home Page [...]

  19. Mo Meiji says:

    Dislike the new design very much. in old facebook users could select and combine favourite images and apps to create an instantly accessible home–so great to escape to during a long hard day on the pc. The new version reduces aesthetic choice, increases time wasted on clicking, and looks like glorified email. It’s boring.

  20. Doc_Gerbil says:

    Not enjoying it after several days of use. As Mo Meiji aptly put it, it looks like glorified email. Combining the wall with the mini-feed makes looking at an individual’s page disorienting. It’s difficult to get what you need quickly. It’s no longer just a wall – all of the things that once cluttered the mini-feed are now a part of a profile.

  21. Ryan Rhea says:

    I, too, disagree with the News Feed. When I finally got the new interface I instantly felt like it was a mistake. Not due to privacy, but rather design. It is hard to read and the page now looks just as cluttered to me as some older pages with apps… just in a different way. People are lazy… they don’t want to have to click a filter button to sort content, only to have the News Feed revert back to the cluttered “view all” mode each time the refresh the page or log back in.

    And, what is the deal with hiding the info of people behind a tab? The PURPOSE of the profile page is to quickly learn about people. I’ll probably click that tab on someone one or two times in a millennium, but having that info out and readable on the old design I probably read most of that info when I went to someone’s profile. Nobody is going to click on those tabs on a regular basis.

    Ryan

  22. alicia says:

    How do i get the new facebook look

  23. elia says:

    quiero la antigua vercion de facebook
    como puedo ingresar a ella lo antes posible.
    por fabor ….. gracias

  24. Jessica says:

    I like the new look but I’m getting tons of error messages, lost feeds, etc that I didn’t have in the previous version :-(

  25. Alfabetic » Blog Archive » La FriendFeeditización de Facebook says:

    [...] superior recomendándoles actualizar su status. Para más detalles sobre las actualizaciones, ver Dentro de Facebook y Todo [...]

  26. Supples’ Pub » Blog Archive » Facebook status opens new conversations says:

    [...] Facebook’s redesign, they added the nifty ability to directly comment on someone’s ’status’. Watching [...]

  27. cody conway says:

    wats up

  28. The Friendfeedization Of Facebook | Stuart Glendinning Hall says:

    [...] text box at the top encouraging them to update their status. For more details on the updates, see Inside Facebook and All [...]

  29. Facebookgoo » Blog Archive » เฟซบุ๊คเผยโฉมหน้าโปรไฟล์ใหม่ says:

    [...] http://www.insidefacebook.com [...]

  30. Facebook Social Networking Explained - alistairkelsall.com says:

    [...] it comes to giving your brand and your business a place in their network. With the launch of the redesigned profile page this has become even more evident: users have taken first priority in the new design, but nothing [...]

  31. saadhamed says:

    je taime

  32. Facebook Timeline 2010 « You Can't Retweet a Coaster says:

    [...] Redesigned homepage to emphasize search and content creation [...]

  33. What Was Facebook’s Best Redesign, Anyway? says:

    [...] Here’s what that old design from fall 2008 looked like, courtesy of Inside Facebook: [...]

  34. Facebook Facelift: All In All, Lots More Stuff On The Wall — Tech News and Analysis says:

    [...] On the other hand, Inside Facebook suggests that content creation apps stand a good chance to gain prominent exposure on a profile [...]

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