The Most Engaging Application Categories on Facebook

The looming Facebook profile redesign comes after over a year since the Platform’s launch. While no one knows exactly what will happen, some expect the changes to spur the development of new types of meaningful applications – while simultaneously stifling spammy applications that have plagued the platform.

In anticipation of this potential inflection point, Inside Facebook has categorized the top applications (those apps engaging over 5,000 daily active users) by category across the entire platform. We did this to compare the Platform economy today to where it might be in the future.

Of the 577 applications with over 5,000 daily active users, here’s how they break down:

I dealt with two main issues in my categorization efforts: 1) many apps are listed in the very generic “Just For Fun” category, and 2) many applications are listed under two categories. I handled these issues by placing the “Just For Fun” apps into other appropriate categories and selecting the most fitting category for applications with two assigned categories.

Though some of my assumptions in categorizing will skew the data somewhat, I believe the underlying trends are still meaningful. Clearly, Gaming reigns supreme across the platform, while the more utilitarian categories (utility, money, file sharing etc) have been largely neglected by both users and developers.

It will be interesting to see if the speculation around the development and growth of more functional applications will come to fruition in the post-redesign world.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “The Most Engaging Application Categories on Facebook”

  1. Games sind die meistgenutzten Apps says:

    [...] ich vorgestern noch, dass Social Games auf Facebook ganz groß im Kommen sind und heute sehe ich bei Inside Facebook eine Statistik der im Tagesdurchschnitt meistgenutzten Applikationen und welche Kategorie liegt mit [...]

  2. Facebust says:

    The new profile design is only going to increase minifeed-wall spam. The Facebook app game is dead.

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us