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RockYou Acquires Pieces of Flair, Speed Racing
July 11th, 2008
RockYou has confirmed that it has acquired two major independent Facebook applications: Pieces of Flair and Speed Racing. With over 475,000 and 200,000 daily active users respectively, RockYou adds the #11 and #27 most active applications on the Facebook Platform to its portfolio. Although no prices were confirmed, we’re hearing the acquisitions were some of the biggest prices paid for applications yet.
With the acquisition, RockYou becomes the largest developer on Facebook by number of installs. However, Slide still outpaces RockYou on daily active users. (RockYou’s Super Wall application is still suffering significant traffic decreases due to the Facebook’s decision to turn off Super Wall notifications late last week.)
Speed Racing, developed by John Hwang’s TripMonger, has long been one of the most popular games on Facebook. Pieces of Flair, developed by Wade and Marci Roberts, is a content forwarding app much like Fun Wall, Super Wall, and Bumper Stickers.
The acquisitions mark further consolidation amongst the largest application developers on Facebook. It’s also a sign of increasing competition between RockYou and social game developers/networks like SGN and Zynga.
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July 14th, 2008 at 2:25 am
[...] on Facebook (based on number of installs), has scooped up Pieces of Flair and Speed Racing, according to Inside Facebook. No official word on pricing, but Inside Facebook thinks both could be among the most amount of [...]
July 15th, 2008 at 1:55 pm
[...] These are basic steps and good ways of retaining users. With over 400,000 daily active users, Pieces of Flair is growing quickly, and just got acquired by major Facebook application developer RockYou. [...]
July 23rd, 2008 at 4:15 am
[...] users). It’s worth noting that SGN has also been buying up gaming applications, and so has all-purpose developer RockYou — Facebook’s platform is still a virtual land grab. It’s not just these two. [...]
July 28th, 2008 at 2:24 am
[...] sales have been publicly reported (Inside Facebook has broken the news on the following sales: Pieces of Flair and Speed Racing to RockYou for a rumored seven figures each, Free Gifts, Esgut, and Nicknames to SGN, Favorite Peeps to Slide, and Extended Info to Sidestep), [...]
August 15th, 2008 at 7:37 pm
Pieces of Flair is not working correctly on Facebook - someone needs to take a look at it - the search has been UPDATING for about a week now - it’s really getting frustrating and hopefully bigger or multiple flair boards are in the near future
August 23rd, 2008 at 7:29 am
Pieces of Flair was not working right..so I decided to delete the application and try to start over….well the only thing that accomplished was taking it off my profile….it still shows the application running on my face book..and can add and rearrage my previous…but I can not reacctivate it back on my profile…..any suggestions? I would really like to have it back on my profile page……
September 16th, 2008 at 12:40 am
[...] RockYou acquired Pieces of Flair and Speed Racing in July [...]
October 3rd, 2008 at 12:14 am
[...] on the Facebook and MySpace platforms, has been getting more into games lately. The company acquired top Facebook social game Speed Racing in July, and has 2 of the top 12 games in the Top 25 MySpace Games [...]
November 8th, 2008 at 6:22 pm
[...] or perhaps buy. In July, RockYou acquired Speed Racin…, one of the top games on [...]