RockYou Acquires Pieces of Flair, Speed Racing

speed racingpieces of flairRockYou has confirmed that it has acquired two major independent Facebook applications: Pieces of Flair and Speed Racing. With over 475,000 and 200,000 daily active users respectively, RockYou adds the #11 and #27 most active applications on the Facebook Platform to its portfolio. Although no prices were confirmed, we’re hearing the acquisitions were some of the biggest prices paid for applications yet.

With the acquisition, RockYou becomes the largest developer on Facebook by number of installs. However, Slide still outpaces RockYou on daily active users. (RockYou’s Super Wall application is still suffering significant traffic decreases due to the Facebook’s decision to turn off Super Wall notifications late last week.)

Speed Racing, developed by John Hwang’s TripMonger, has long been one of the most popular games on Facebook. Pieces of Flair, developed by Wade and Marci Roberts, is a content forwarding app much like Fun Wall, Super Wall, and Bumper Stickers.

The acquisitions mark further consolidation amongst the largest application developers on Facebook. It’s also a sign of increasing competition between RockYou and social game developers/networks like SGN and Zynga.

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11 Responses to “RockYou Acquires Pieces of Flair, Speed Racing”

  1. Roundup: Microsoft/Icahn offered Yahoo $2.3B, the Gphone continues to be imaginary and more » VentureBeat says:

    [...] on Facebook (based on number of installs), has scooped up Pieces of Flair and Speed Racing, according to Inside Facebook. No official word on pricing, but Inside Facebook thinks both could be among the most amount of [...]

  2. Inside Social Games » Blog Archive » Pieces of Flair is Growing Fast - Tracking the convergence of games and social networks says:

    [...] These are basic steps and good ways of retaining users. With over 400,000 daily active users, Pieces of Flair is growing quickly, and just got acquired by major Facebook application developer RockYou. [...]

  3. Virtual goods starting to pan out for Facebook application developers, and not just the venture-funded ones » VentureBeat says:

    [...] users). It’s worth noting that SGN has also been buying up gaming applications, and so has all-purpose developer RockYou — Facebook’s platform is still a virtual land grab. It’s not just these two. [...]

  4. Inside Facebook » 8 Tips for Getting Your Facebook App Acquired says:

    [...] sales have been publicly reported (Inside Facebook has broken the news on the following sales: Pieces of Flair and Speed Racing to RockYou for a rumored seven figures each, Free Gifts, Esgut, and Nicknames to SGN, Favorite Peeps to Slide, and Extended Info to Sidestep), [...]

  5. lisa harris says:

    Pieces of Flair is not working correctly on Facebook – someone needs to take a look at it – the search has been UPDATING for about a week now – it’s really getting frustrating and hopefully bigger or multiple flair boards are in the near future

  6. Cheryl Duke says:

    Pieces of Flair was not working I decided to delete the application and try to start over….well the only thing that accomplished was taking it off my profile….it still shows the application running on my face book..and can add and rearrage my previous…but I can not reacctivate it back on my profile…..any suggestions? I would really like to have it back on my profile page……

  7. Inside Facebook » Facebook App Consolidation Continues: SGN Acquires (fluff)Friends says:

    [...] RockYou acquired Pieces of Flair and Speed Racing in July [...]

  8. Inside Social Games » RockYou Going After Social Games Market says:

    [...] on the Facebook and MySpace platforms, has been getting more into games lately.  The company acquired top Facebook social game Speed Racing in July, and has 2 of the top 12 games in the Top 25 MySpace Games [...]

  9. RockYou diving deeper into social games [Widgets]| All Technology Oriented News, Articles, Reviews, Geek Friendly Site| | Geek Stuffs, Technology Related says:

    [...] or perhaps bu­y. In­­ Ju­l­y, R­o­ck­Yo­u­ a­cqu­i­r­ed Speed R­a­ci­n…, o­­ne­ o­­f the­ to­­p game­s­ o­­n [...]

  10. RockYou acquires Pieces of Flair & Speed Racing « Rock You says:

    [...] acquires Pieces of Flair & Speed Racing By nextupresearch1 RockYou has acquired two major independent Facebook applications: Pieces of Flair and Speed Racing f…. With the acquisitions of 11th most popular and 27th most popular application, RockYou has emerged [...]

  11. Brandon Von says:

    Hey Rockyou. You really need to update the app Speed Racing on myspace. You’ve already lost most of your daily users of the game. And it’s really pissing everyone off. Just a suggestion. But if you care at all about Speed Racing’s fans, then please update it.

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