RockYou CTO Jia Shen Speaks on Facebook’s Punitive Viral Channel Cut-off

jia shen, cto of rockyouEarly yesterday Inside Facebook’s Adam Lovallo broke the news on Super Wall’s huge traffic drop from 2.1 million to 600,000 daily active users in a matter of only a few days. Tonight, RockYou founder and CTO Jia Shen confirms that the precipitous traffic drop was due to punitive action by Facebook – cutting off Super Wall’s access to viral communication channels – due to policy violations.

Speaking on the decision, Shen said in an email to Inside Facebook:

They turned it off for policy reasons that are slightly debatable. The stated reason is to improve content on the application by implementing the right tools to reduce undesirable content. There are really quite a few details, it doesn’t make sense to go into it since its very tit-for-tat.  Suffice it to say that we’re working to reduce undesirable content, and other applications are also being held or will be held to that standard.

The debatable aspect is that there are policies Facebook has issued, but there is always room for interpretation – and in light of current changes, the interpretation is a lot more stringent now in contrast to before.

Shen’s comments show Facebook’s increasingly strict approach to policy enforcement that even some of the largest developers don’t have full clarity on. Within the last two weeks, two other major applications – Top Friends and Social Me – have been suspended by Facebook for violations of privacy policies. We’ll have more as the story develops.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

2 Responses to “RockYou CTO Jia Shen Speaks on Facebook’s Punitive Viral Channel Cut-off”

  1. Facebook en guerra con RockYou y Super Wall | Facebook Noticias says:

    [...] | InsideFacebook Tags: Aplicaciones, Problemas, RockYou, Super [...]

  2. Who Is Making Money With iPhone Applications? | andrewteman.org says:

    [...] it seems that the once white hot facebook app market is cooling way down. Big guys like Slide and RockYou are getting slapped by facebook, the once super-cool hack-athons are now totally lame, and even [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

The Week and Mental Floss
New York, NY

Communications and Editorial Associate

Queens Library
Jamaica, NY

Editorial Intern

Mediabistro
New York, NY

Web Developer, Education

Maryland Public Television
Owings Mills, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us