Huge Traffic Drop for RockYou’s Super Wall

superwallWhile Slide’s Top Friends suspension has garnered a lot of developer attention, rival RockYou! faces an equally serious problem: Super Wall’s traffic has plummeted – fast.

Super Wall was until recently the most active application on the Facebook Platform, with well over 2.1 million daily active users. However, Super Wall has suffered a nearly 70% drop in daily traffic in the past week, falling to less than 650,000 DAU as of today.

The exact cause of the drop remains unclear. It could be partially due to the long holiday weekend in the United States, but other apps have not seen this type of drop. It seems quite possible that Facebook may have taken some kind of punitive action against the application, perhaps by restricting feed access or by lowering the application’s notification or invitation limits.

This traffic drop comes amidst the Facebook Platform policy team’s recent decisions to punish other major applications including Top Friends and’s Social Me.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Huge Traffic Drop for RockYou’s Super Wall”

  1. Inside Facebook » RockYou CTO Jia Shen Speaks on Facebook’s Punitive Viral Channel Cut-off says:

    [...] yesterday Inside Facebook’s Adam Lovallo broke the news on Super Wall’s huge traffic drop from 2.1 million to 600,000 daily active users in a matter [...]

  2. Adam Singer says:

    battle of the useless facebook applications?

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us