New App Metrics for Facebook Developers
June 18th, 2008
| By Justin Smith | 1 Comment » |
Facebook today announced in a note to developers that new application engagement metrics will soon become available in the Facebook Developer application. Specifically, the following new metrics will be added:
- Number of active users during the past 7 days
- Number of active users during the past 30 days
- Number of canvas page views
- Number of unique canvas page viewers
- Number of API calls made
- Number of unique users on whose behalf your application made API calls
- Average HTTP request time for canvas pages
- Average FBML render time for canvas pages
Facebook says adding the 7 and 30 day metrics are “important for many applications, as not every good application has its users interacting with them on a daily basis.” These will certainly be helpful metrics for developers who don’t already track this information themselves.
Do you think Facebook should make the 7 and 30 day data publicly available?

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June 18th, 2008 at 5:13 pm
[...] Smith also has some more details on new metrics added for developers on Facebook. Wednesday, June 18th, 2008 at 4:13 pm var [...]