Comments on: Are Ad Networks Ripping Me Off? http://www.insidefacebook.com/2008/06/17/are-ad-networks-ripping-me-off/ Tracking Facebook and the Facebook Platform for Developers and Marketers Mon, 13 Feb 2012 17:43:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian http://www.insidefacebook.com/2008/06/17/are-ad-networks-ripping-me-off/comment-page-1/#comment-8328 Brian Thu, 19 Jun 2008 23:15:15 +0000 http://www.insidefacebook.com/?p=869#comment-8328 Good article. We realized we did not have the time to manage 10 ad networks and so are using mediageeks.com to manage our ads. We now focus all our time on trying to get direct advertisers. Good article. We realized we did not have the time to manage 10 ad networks and so are using mediageeks.com to manage our ads. We now focus all our time on trying to get direct advertisers.

]]> By: Manish Tayal http://www.insidefacebook.com/2008/06/17/are-ad-networks-ripping-me-off/comment-page-1/#comment-8310 Manish Tayal Thu, 19 Jun 2008 07:13:41 +0000 http://www.insidefacebook.com/?p=869#comment-8310 There are now ad network optimization companies like Pubmatic.com and Rubicon Project which try to optimize the revenue for publishers across all the ad networks a publisher wants to consider. Check them out as they have shown revenue lift of 10-100% for some publishers. They also offer one interface for common reporting and analytics across all ad networks. Doing this optimization by yourself is such a pain and usually not the core business of the publisher! But the main point remains that ad networks take a very high margin cut ranging from 10% for a small ad network to upto 70% for someone like Google. Publishers need to be more aware of this fact and act to get their fair share!! There are now ad network optimization companies like Pubmatic.com and Rubicon Project which try to optimize the revenue for publishers across all the ad networks a publisher wants to consider. Check them out as they have shown revenue lift of 10-100% for some publishers. They also offer one interface for common reporting and analytics across all ad networks. Doing this optimization by yourself is such a pain and usually not the core business of the publisher!

But the main point remains that ad networks take a very high margin cut ranging from 10% for a small ad network to upto 70% for someone like Google. Publishers need to be more aware of this fact and act to get their fair share!!

]]> By: Oliver George http://www.insidefacebook.com/2008/06/17/are-ad-networks-ripping-me-off/comment-page-1/#comment-8304 Oliver George Wed, 18 Jun 2008 18:09:07 +0000 http://www.insidefacebook.com/?p=869#comment-8304 Hi Dennis Nice article. Thanks for taking the time to explain this. It's an important lesson for all publishers wanting to understand the online advertising industry and make more money from ad revenue. cheers, Oliver George OpenX Limited Hi Dennis

Nice article. Thanks for taking the time to explain this. It’s an important lesson for all publishers wanting to understand the online advertising industry and make more money from ad revenue.

cheers,
Oliver George
OpenX Limited

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