RSS
Facebook Begins Recommending “Apps You May Like”
June 11th, 2008
Facebook today is launching (or at least previewing) the first major upgrade to the Application Directory that we’ve seen in a while. Instead of recommending apps that have been globally popular recently, Facebook is now recommending “Apps You May Like.”
Based on earlier things I’ve heard, this list is likely generated by looking at which apps your friends are engaging with in combination with which apps are more broadly popular with people like you. While this may decrease the importance of the App Directory as a source of new users for some apps, it should make discovery better for most users.
|
|
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
June 11th, 2008 at 8:40 am
[...] is no where near getting rid of any applications. Quite the contrary. According to Inside Facebook, the social networking site is focused on launching the latest “upgrade” to the [...]
June 11th, 2008 at 9:24 am
I still don’t see this helping small apps that are just starting out or that are popular within a niche. You’d still need to have a fair amount of traction already to benefit from this.
June 11th, 2008 at 9:53 am
[...] is no where near getting rid of any applications. Quite the contrary. According to Inside Facebook, the social networking site is focused on launching the latest “upgrade” to the [...]
June 11th, 2008 at 10:11 am
They made the page length of the Application Directory shorter too (7 items per page). It’s now much easier to page through the apps without scrolling.
June 11th, 2008 at 10:29 am
They were already pushing these recommendations in a sidebar, weren’t they?
June 11th, 2008 at 8:23 pm
[...] directory. While there are no details on what determines these applications, Justin Smith suggests that it is based on the applications that your friends are interacting with. Right now everything [...]
June 13th, 2008 at 12:10 pm
@Michael Bauser: I don’t think they were pushing recommendations in the sidebar.. that’s just their ad space. Advertisers can target users based on age, sex, location, and keywords in your profile.. So those ads should display some applications that are advertising on the facebook ad network that are relevant to you. For instance, I have Halo 3 in my interests so every other pageview, i get an ad for one of the crappy Halo 3 applications…
June 16th, 2008 at 7:31 am
[...] and thus keep more developers and users interested. Example of a new feature: Facebook is now recommending applications that a user might [...]
June 16th, 2008 at 12:29 pm
I just looked at my metrics for Halo 3 Players. It’s a small app because I don’t have the funds to advertise while the other (mind you, lesser) Halo 3 apps have a lot more users because of how much advertising they do.. About a week ago, my page views went up quite a bit and my new user marks have increased. I haven’t done anything new to the app or promoted it in any way.. so I checked my Add/Remove tab of the metrics and saw that I was getting a HUGE boost from the Apps You Might Like section of the directory. Hopefully this holds true and helps out some of the ‘little guys’ who don’t have the resources to push their app and don’t believe in forcing users to invite people. I still don’t have an Apps You May Like section in my directory, though.