Verizon Moving Its Branded Social Network to a Facebook Page

In an interesting sign of the times, major US mobile phone carrier Verizon is moving its Verizon Community social network from the Verizon website over to the Verizon page on Facebook. Verizon Community, which let users write blogs, post photos, and discuss in forums, will close. In an email to members last week, Verizon wrote:

In an ongoing effort to provide our users with the most dynamic and feature rich community experience, we have decided to join our Verizon Community at Facebook.com/Verizon beginning on June 16th, at which time the Verizon Community at community.verizon.net site will close.

We would like to thank all of our members for their continued support of and participation in the Verizon Community.  We have enjoyed reading your posts and blogs and we are glad that we were able to provide you with a place to meet new friends and share photos from your lives.

As we make the transition to joining the Verizon Community on Facebook, we invite you to start copying and saving your posts, blogs, photos, and friends list as soon as possible.

Facebook is working on a major upgrade to Pages to make them more compelling for businesses to build a deep presence on Facebook. We’ll have more details as they become available. Clearly, Verizon decided that trying to run its own branded social network wasn’t worth the effort.

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14 Responses to “Verizon Moving Its Branded Social Network to a Facebook Page”

  1. Is a Facebook Page a Complete Social Media Strategy for Your Brand? says:

    [...] had been running called “Verizon Community.” According to Justin Smith, the company is moving its social networking presence over to a Facebook Page in a couple of [...]

  2. Is a Facebook Page a Complete Social Media Strategy for Your Brand? | World News says:

    [...] had been running called “Verizon Community.” According to Justin Smith, the company is moving its social networking presence over to a Facebook Page in a couple of [...]

  3. Is a Facebook Page a Complete Social Media Strategy? | World News says:

    [...] had been running called “Verizon Community.” According to Justin Smith, the company is moving its social networking presence over to a Facebook Page in a couple of [...]

  4. Andy Shaindlin says:

    This ties in directly (and supports) comments from January (about alumni social networks), which I drew from comments about Nokia’s user network via Cem Sertoglu last year:

    http://www.alumnifutures.com/2008/01/alumni-networks.html

  5. Startaholics - be part of the next big thing says:

    [...] had been running called “Verizon Community.” According to Justin Smith, the company is moving its social networking presence over to a Facebook Page in a couple of [...]

  6. Could Facebook Be the New Ning? - BuzzYA! says:

    [...] Verizon, which this week became America’s largest mobile carrier after moving to acquire Alltel, moved its branded social network to Facebook. The company announced a plan to shut down its Verizon Community site — a moderately popular [...]

  7. links for 2008-06-06 « Brad Davis Seal says:

    [...] Verizon Moving Its Branded Social Network to a Facebook Page (tags: facebook socialnetworking via:mento.info) [...]

  8. Social network becoming utilities? | Simple Sales says:

    [...] moving its social network from its own private site to Facebook.  The article is full of facts, Inside Facebook » Verizon Moving Its Branded Social Network to a Facebook Page:  but what I found even more interesting was this. [...]

  9. Verizon Outsources Social Marketing to Facebook « Work, Wine and Wheels says:

    [...] http://www.insidefacebook.com/2008/06/04/verizon-moving-its-branded-social-network-to-a-facebook-pag… [...]

  10. Is Facebook the New Ning? - The Unofficial Facebook Blog says:

    [...] last week there was a substantial amount of discussion surrounding Verizon moving their community from their branded social network over to Facebook. The reason provided by Verizon was that they [...]

  11. Facebook Mirror » Is Facebook the New Ning? says:

    [...] last week there was a substantial amount of discussion surrounding Verizon moving their community from their branded social network over to Facebook. The reason provided by Verizon was that they [...]

  12. SocialEyes Blog » Blog Archive » Facebook Changes Brand Page Look and Feel says:

    [...] Verizon Moving Its Branded Social Network to a Facebook Page [...]

  13. David Henderson’s Blog » Blog Archive » Facebook Changes Brand Page Look and Feel says:

    [...] Verizon Moving Its Branded Social Network to a Facebook Page [...]

  14. Is Facebook the New Ning? - AllFacebook says:

    [...] last week there was a substantial amount of discussion surrounding Verizon moving their community from their branded social network over to Facebook. The reason provided by Verizon was that they [...]

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