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Facebook Platform, 6 waves Making Waves in Hong Kong
June 4th, 2008
While Facebook’s Chinese translation plans are not yet finalized, some Platform application developers are already gaining big traction in Hong Kong, China, and Southeast Asia. As Asian social networks start to open up their own application platforms - as major Chinese social network 51.com recently announced - the social networking application economy is heating up in the region.
One of the leading companies already gaining steam on the Facebook Platform is Hong Kong-based developer 6 waves. 6 waves is developing applications both for itself and major Hong Kong brands. I recently spoke with Rex Ng, Co-Founder and Managing Director of 6 waves, to learn more about the company and the state of the Facebook Platform in the region.
Rex, what is your vision for 6 waves?
Our vision is to create innovative and fun applications that enable users to connect with their interests and each other for all Chinese communities in the world.
We have over 35 apps as of now (growing at 1 app per week), that can be grouped into Dating, Entertainment, Gifts, Travel, and Utilities. We try to create localized apps that favor Chinese audience/culture for now.
How important is Facebook in China and Hong Kong today?
In Hong Kong, Facebook is important - there are over 1 million Facebook users in Hong Kong according to Comscore. It is the highest ranking non-English speaking country, although most Hong Kong people speak English as second language.
As for China, the landscape is really different. Facebook ranks around 70th to 80th according to Alexa, which is not the most accurate, but it’s a good benchmark. Social networking services in China are still very fragmented, with 51.com and Xiaonei taking the lead.
What kinds of apps are working well in Hong Kong and China?
Gift related apps are very popular - Chinese people love trendy gift items (e.g. gadget, designer bags, etc). Also, apps with virtual currency and social ranking are working well. I think this works well anywhere in the world, since most people care a whole lot about their social ranking.
How have you connected to major media buyers, either directly or through an agency or rep firm?
Both actually. We have presented to all the major agencies in Hong Kong, and we also have direct sales that connect with potential clients. We also run promotions within our app network on Facebook and do IP targeting.
What has been your most successful branded application campaign so far?
As of late, we created an app for PCCW called Moov, a popular fee-based music service in Hong Kong. They have year round concerts to promote various local artists. We created an app that enables users to create music videos featuring their friends. We got extremely positive review from both the client as well as wall comments from users.
How many firms are there working on social network applications in HK?
There are fewer than 10 firms that work specifically on social networking apps, but many production houses also create apps for clients.
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June 4th, 2008 at 10:27 am
> In Hong Kong, Facebook is important - there are over 1 million Facebook users in Hong Kong according to Comscore.
The data taken from Facebook last week-end say 775k and not over a million.
> It is the highest ranking non-English speaking country, although most Hong Kong people speak English as second language.
It’s Turkey with near 3.5 millions users follow by France and Columbia around 2.1 million each.
June 4th, 2008 at 8:35 pm
The difference between the f8 calculation and that of Comscore is probably different. Assuming you are using the Social Ads platform to get the f8 data, f8 probably only counts those who have declared themselves in the Hong Kong network. However, since there are so many who have left Hong Kong (and may have returned) during the English-Chinese handover period, a lot of people would declare themselves in the UK, US, CA, or AU networks. So if you’re a publisher/advertiser, it might be good to include people in both pools. (i.e. HK IP’s & HK network)
August 28th, 2008 at 8:29 am
Me parece que lo de la noche del miercoles 27 de agosto fue una burla para todos en la palicacion guerra de pandillas y ademas de eso nos quitan las propiedades que habiamos comprado con tanto esfuerzo
September 17th, 2008 at 12:16 am
點解我冇義氣點和進修點….點解！！！！
September 17th, 2008 at 5:44 am
why?
November 11th, 2008 at 7:50 pm
會否設計一個類似股票大亨的遊戲?
相信比古惑仔更好玩!
December 18th, 2008 at 8:37 pm
pls why?
December 29th, 2008 at 4:14 am
hi
January 20th, 2009 at 7:11 am
ya ayıptır valla ing. yok benim nereden indercem ben bunu :S
January 26th, 2009 at 1:24 pm
[...] portfolio publicly for the first time with Inside Facebook. The company, based in Hong Kong, was started early last year to serve the growing Facebook market in Asia. Today, 6 waves has built a portfolio of over 60 [...]
February 21st, 2009 at 12:31 pm
EL DIA DE SAN VALENTINE NO DEBERIA SER SOLO UN DIA SI NO TODOS LOS YA QUE TENEMOS SIEMPRE CON QUIEN COMPARTIR A TODA HORA Y EN CADA MOMENTO CON LAS PERSONAS QUE QUEREMOS EN MI OPINION
March 29th, 2009 at 11:24 pm
點解我會咁..
應用程式義氣仔女Online 送出了無效的回應
應用程式錯誤，請稍後再試。
April 7th, 2009 at 12:02 am
yha bune yha cete savasları oynuyoz kımseye küfür neyin etmedik oyuna bot sokmadık yinede oyuna bişeyler oluyo yha anlamıyorm ben bu facebooku
April 7th, 2009 at 12:03 am
lütfen yenıden alabilimiyim oyunumu rica etsem neyse çok teşekkür ederim umarım beni anlarsınız
April 10th, 2009 at 1:57 am
如何取得義氣點….徐買…..facebook內之網頁有些需求visa户口信德過嗎及有沒有保障呢?
May 17th, 2009 at 8:05 pm
un saludos a todos
May 18th, 2009 at 4:25 am
oyunumu rica etsem yeniden alabilirmiyim
May 18th, 2009 at 4:26 am
det1968
May 18th, 2009 at 4:47 am
lütfen yenıden alabilimiyim oyunumu rica etsem neyse çok teşekkür ederim umarım beni anlarsınız
May 18th, 2009 at 5:59 am
ne buyaaaaaaaaa
no ingilizce
May 18th, 2009 at 6:25 am
cete savasları oynuyoz kımseye küfür etmedik oyuna bot sokmadık yinede oyuna giremiyoz. lütfen oyunuma girebilirmiyim lütfennnnnnnnnnn?
May 18th, 2009 at 6:51 am
üaeatükm
May 18th, 2009 at 7:28 am
ne güzel zaman geçiyordu ne diye kaldırdılar şimdi bunu anlamadım ne olacak şimdi tekrar gelecekmmi acaba
May 18th, 2009 at 10:09 am
niye açıılmıyor sebeb nedir
May 18th, 2009 at 10:52 am
yaaa oooff oyuna giremiyorum lütfen oyunumu açarmısınız isterseniz bu cümleyi ingilish e ceriviyim please:) lütfen oyuna giremiyorum çok güzel zaman geçiriyordummmmmmmm