Facebook Platform, 6 waves Making Waves in Hong Kong

June 4th, 2008

By Justin Smith

While Facebook’s Chinese translation plans are not yet finalized, some Platform application developers are already gaining big traction in Hong Kong, China, and Southeast Asia. As Asian social networks start to open up their own application platforms – as major Chinese social network 51.com recently announced???????? ????? ???????? – the social networking application economy is heating up in the region.

One of the leading companies already gaining steam on the Facebook Platform is Hong Kong-based developer 6 waves. 6 waves is developing applications both for itself and major Hong Kong brands. I recently spoke with Rex Ng, Co-Founder and Managing Director of 6 waves, to learn more about the company and the state of the Facebook Platform in the region.

Rex, what is your vision for 6 waves?

Our vision is to create innovative and fun applications that enable users to connect with their interests and each other for all Chinese communities in the world.

We have over 35 apps as of now (growing at 1 app per week), that can be grouped into Dating, Entertainment, Gifts, Travel, and Utilities. We try to create localized apps that favor Chinese audience/culture for now.

How important is Facebook in China and Hong Kong today?

In Hong Kong, Facebook is important – there are over 1 million Facebook users in Hong Kong according to Comscore. It is the highest ranking non-English speaking country, although most Hong Kong people speak English as second language.

As for China, the landscape is really different. Facebook ranks around 70th to 80th according to Alexa, which is not the most accurate, but it’s a good benchmark. Social networking services in China are still very fragmented, with 51.com and Xiaonei taking the lead.

What kinds of apps are working well in Hong Kong and China?

Gift related apps are very popular – Chinese people love trendy gift items (e.g. gadget, designer bags, etc). Also, apps with virtual currency and social ranking are working well. I think this works well anywhere in the world, since most people care a whole lot about their social ranking.

How have you connected to major media buyers, either directly or through an agency or rep firm?

Both actually. We have presented to all the major agencies in Hong Kong, and we also have direct sales that connect with potential clients. We also run promotions within our app network on Facebook and do IP targeting.

What has been your most successful branded application campaign so far?

As of late, we created an app for PCCW called Moov, a popular fee-based music service in Hong Kong. They have year round concerts to promote various local artists. We created an app that enables users to create music videos featuring their friends. We got extremely positive review from both the client as well as wall comments from users.

How many firms are there working on social network applications in HK?

There are fewer than 10 firms that work specifically on social networking apps, but many production houses also create apps for clients.

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37 Responses to “Facebook Platform, 6 waves Making Waves in Hong Kong”

Eric Baillargeon Says:
June 4th, 2008 at 10:27 am
> In Hong Kong, Facebook is important – there are over 1 million Facebook users in Hong Kong according to Comscore.

The data taken from Facebook last week-end say 775k and not over a million.

> It is the highest ranking non-English speaking country, although most Hong Kong people speak English as second language.

It’s Turkey with near 3.5 millions users follow by France and Columbia around 2.1 million each.
Chris @6waves Says:
June 4th, 2008 at 8:35 pm
The difference between the f8 calculation and that of Comscore is probably different. Assuming you are using the Social Ads platform to get the f8 data, f8 probably only counts those who have declared themselves in the Hong Kong network. However, since there are so many who have left Hong Kong (and may have returned) during the English-Chinese handover period, a lot of people would declare themselves in the UK, US, CA, or AU networks. So if you’re a publisher/advertiser, it might be good to include people in both pools. (i.e. HK IP’s & HK network)
juan ceballos Says:
August 28th, 2008 at 8:29 am
Me parece que lo de la noche del miercoles 27 de agosto fue una burla para todos en la palicacion guerra de pandillas y ademas de eso nos quitan las propiedades que habiamos comprado con tanto esfuerzo
king Says:
September 17th, 2008 at 12:16 am
點解我冇義氣點和進修點….點解！！！！
may lau Says:
September 17th, 2008 at 5:44 am
why?
ALEX Says:
November 11th, 2008 at 7:50 pm
會否設計一個類似股票大亨的遊戲?
相信比古惑仔更好玩!
servet Says:
December 18th, 2008 at 8:37 pm
pls why?
ozgur Says:
December 29th, 2008 at 4:14 am
hi
ulas Says:
January 20th, 2009 at 7:11 am
ya ayıptır valla ing. yok benim nereden indercem ben bunu :S
Exclusive: 6 Waves Emerges from Shadows with 22 Million Active Users on Facebook from Around the Globe Says:
January 26th, 2009 at 1:24 pm
[...] portfolio publicly for the first time with Inside Facebook. The company, based in Hong Kong, was started early last year to serve the growing Facebook market in Asia. Today, 6 waves has built a portfolio of over 60 [...]
JUAN CARLOS SALAZAR GONZALEZ Says:
February 21st, 2009 at 12:31 pm
EL DIA DE SAN VALENTINE NO DEBERIA SER SOLO UN DIA SI NO TODOS LOS YA QUE TENEMOS SIEMPRE CON QUIEN COMPARTIR A TODA HORA Y EN CADA MOMENTO CON LAS PERSONAS QUE QUEREMOS EN MI OPINION
杰少 Says:
March 29th, 2009 at 11:24 pm
點解我會咁..
應用程式義氣仔女Online 送出了無效的回應
應用程式錯誤，請稍後再試。
serkan Says:
April 7th, 2009 at 12:02 am
yha bune yha cete savasları oynuyoz kımseye küfür neyin etmedik oyuna bot sokmadık yinede oyuna bişeyler oluyo yha anlamıyorm ben bu facebooku
serkan Says:
April 7th, 2009 at 12:03 am
lütfen yenıden alabilimiyim oyunumu rica etsem neyse çok teşekkür ederim umarım beni anlarsınız
alex1lung Says:
April 10th, 2009 at 1:57 am
如何取得義氣點….徐買…..facebook內之網頁有些需求visa户口信德過嗎及有沒有保障呢?
Mauricio Contreras Says:
May 17th, 2009 at 8:05 pm
un saludos a todos
ERDİM ÖZDEMİR Says:
May 18th, 2009 at 4:25 am
oyunumu rica etsem yeniden alabilirmiyim
Erdim Özdemir Says:
May 18th, 2009 at 4:26 am
det1968
Ömer Bostancı Says:
May 18th, 2009 at 4:47 am
lütfen yenıden alabilimiyim oyunumu rica etsem neyse çok teşekkür ederim umarım beni anlarsınız
oğuz Says:
May 18th, 2009 at 5:59 am
ne buyaaaaaaaaa
no ingilizce
kemal yılmaz Says:
May 18th, 2009 at 6:25 am
cete savasları oynuyoz kımseye küfür etmedik oyuna bot sokmadık yinede oyuna giremiyoz. lütfen oyunuma girebilirmiyim lütfennnnnnnnnnn?
tufan Says:
May 18th, 2009 at 6:51 am
üaeatükm
savaş Says:
May 18th, 2009 at 7:28 am
ne güzel zaman geçiyordu ne diye kaldırdılar şimdi bunu anlamadım ne olacak şimdi tekrar gelecekmmi acaba
barış Says:
May 18th, 2009 at 10:09 am
niye açıılmıyor sebeb nedir
alperen yılmaz Says:
May 18th, 2009 at 10:52 am
yaaa oooff oyuna giremiyorum lütfen oyunumu açarmısınız isterseniz bu cümleyi ingilish e ceriviyim please:) lütfen oyuna giremiyorum çok güzel zaman geçiriyordummmmmmmm
vr Says:
July 22nd, 2009 at 8:11 pm
how many facebook user in PRC right now?
ali uzuner Says:
August 5th, 2009 at 1:53 pm
yaaa oooff oyuna giremiyorum lütfen oyunumu açarmısınız isterseniz bu cümleyi ingilish e ceriviyim please:) lütfen oyuna giremiyorum çok güzel zaman geçiriyordummmmmmmm
Luciana Mariel del Morshoo Says:
August 21st, 2009 at 5:23 pm
Quiero aprovechar este espacio para denunciar la aberración que estan cometiendo con la app “World War” y la misma tiene que ver con que están dejando hacer trampas y permiten el uso de bugs y otras atrocidades informaticas a los participantes de Hong Kong y Taiwán (China) con el unico fin de llenarse los bolsillos de dolares, literalmente cagandose en otros millones de usuarios de otros paises (ARgentina en mi caso) muchos de los cuales han/hemos utilizado/aprovechado propagandas y diversas ofertas promocionadas en las paginas de Facebook y apps como World War o Guerra de Pandillas. En lo personal me siento estafada y defraudada por emitir las denuncias correspondientes a tales casos y ser olimpicamente ignorada, y encima termino enterandome de que (de manera encubierta, claro está) por dinero les esta permitido TODO a los asiaticos y los demas, como siempre, a rezarle a Dios…
La verdad es que me decepcionaron y son todos (Facebook y 6waves) una reverenda MIERDA…
Que tengan un excelente dia y ojala los millones de dolares que ganaran con Asia les sean suficientes para los diferentes tipos de cancer que les va a agarrar a todos los responsables de esta VIL MENTIRA!!!…
julio Says:
August 21st, 2009 at 5:58 pm
Quiero aprovechar este espacio para denunciar la aberración que estan cometiendo con la app “World War” y la misma tiene que ver con que están dejando hacer trampas y permiten el uso de bugs y otras atrocidades informaticas a los participantes de Hong Kong y Taiwán (China) con el unico fin de llenarse los bolsillos de dolares, literalmente cagandose en otros millones de usuarios de otros paises (ARgentina en mi caso) muchos de los cuales han/hemos utilizado/aprovechado propagandas y diversas ofertas promocionadas en las paginas de Facebook y apps como World War o Guerra de Pandillas. En lo personal me siento estafada y defraudada por emitir las denuncias correspondientes a tales casos y ser olimpicamente ignorada, y encima termino enterandome de que (de manera encubierta, claro está) por dinero les esta permitido TODO a los asiaticos y los demas, como siempre, a rezarle a Dios…
La verdad es que me decepcionaron y son todos (Facebook y 6waves) una reverenda MIERDA…
Que tengan un excelente dia y ojala los millones de dolares que ganaran con Asia les sean suficientes para los diferentes tipos de cancer que les va a agarrar a todos los responsables de esta VIL MENTIRA!!!…
ANIKILADOR_LEGIONARIO Says:
August 21st, 2009 at 6:23 pm
DESDE ARGENTINAAAAA…!!!!!

esto es aberrante señores,facebook y la mierda del 6waves se cagan en los jugadores de todos los paises,menos claro a los paises asiaticos….en este caso a hong kong y taiwan,este ultimo hace en 15 dias lo que a otro pais le lleva casi un año,una verguenza,todo por acaparar un mercado,un mercado de millones de dolares….
se puede consiguir de otra manera pero no estafando a la gente….no cagandoce en ella…es una verguenza…facebook y 6wave se cagan en la gente…!!!
mas que seguro taiwan nos pasara en el ww,ya que todo esta arreglado,y no cabe duda que una vez logrado eso,honk kong y taiwan suban de la mano al 1 y 2 puesto…sigan permitiendo los bug,y toda clase de trucos….total para ustedes esto es una joda…una GRAN MENTIRA…!!!

FACEBOOK Y 6WAVE SE CAGAN EN LA GENTEEEE….METANCEN SUS JUEGOS EN EL CULO CABRONES!!!!

FROM argentinaaaaa …!!!!!

Gentlemen this is aberrant, facebook and 6waves shit shit on players from all countries, less clear to Asian countries …. in this case Hong Kong and Taiwan, the latter 15 days ago in which another country takes nearly a year, a shame, all to corner a market, a market of millions of dollars ….
can be got otherwise but not scamming people in it …. no … cagandoce is a shame … 6wave facebook and shit on people …!!!
taiwan more than sure we pass in the ww, since everything is arranged, and no doubt that once that done, honk kong and taiwan hand go up to 1 and 2 post … continue to allow the bug, and all kinds of tricks for you all …. this is a fuck … a BIG LIE …!!!

FACEBOOK AND THE 6WAVE shit on …. METANCEN genteeee their games in the ass BASTARDS!!
Cafer koçak Says:
September 4th, 2009 at 1:53 am
Yaaaav arkadaşalr ingilizcemiz yok bi programmı indirecez ne yapacaz oyuna giremiyoz biri bana lütfen yardımcı olsun
Ahmet Kavak Says:
October 13th, 2009 at 5:26 am
bu ne a.q
sedat Says:
October 13th, 2009 at 5:45 am
kardeşim benim niye çetem yok ortada valla kızıyorum lütven oyunu alabilirmiyiz:D
sedat Says:
October 13th, 2009 at 5:46 am
lan şerefşizler oyunu niye kaldırdınız
sedat Says:
October 13th, 2009 at 5:46 am
kro keri
halit Says:
October 13th, 2009 at 7:01 am
walla ben de bilmiyom kardes
amma kimse sole miyo ben prog nasil indireceu ouda bilmiyom
GÖKHAN ÖZTÜRK Says:
November 12th, 2009 at 4:53 am
WORLD FOOTBALL OYUNUNA GİREMİYORUM İLGİLENİRSENİZ SEVİNİRİM NO I CAN ENGLİSH I’m TURKISH