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	<title>Comments on: Sometrics Launching Social Ad Platform</title>
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	<link>http://www.insidefacebook.com/2008/06/03/sometrics-launching-social-ad-platform/</link>
	<description>Tracking Facebook and the Facebook Platform for Developers and Marketers</description>
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		<title>By: AboutFaceDigital® - links for 2008-06-04</title>
		<link>http://www.insidefacebook.com/2008/06/03/sometrics-launching-social-ad-platform/comment-page-1/#comment-8006</link>
		<dc:creator>AboutFaceDigital® - links for 2008-06-04</dc:creator>
		<pubDate>Wed, 04 Jun 2008 12:31:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=804#comment-8006</guid>
		<description>[...] Sometrics Launching Social Ad Platform Social network analytics firm Sometrics, which recently closed its Series A financing from MailRoom Fund, will be announcing its new Sometrics Social Ad Platform today at the Under the Radar conference in Mountain View. The Social Ad Platform will allow s (tags: social media, analytics, ad network) [...]</description>
		<content:encoded><![CDATA[<p>[...] Sometrics Launching Social Ad Platform Social network analytics firm Sometrics, which recently closed its Series A financing from MailRoom Fund, will be announcing its new Sometrics Social Ad Platform today at the Under the Radar conference in Mountain View. The Social Ad Platform will allow s (tags: social media, analytics, ad network) [...]</p>
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		<title>By: Ian Swanson</title>
		<link>http://www.insidefacebook.com/2008/06/03/sometrics-launching-social-ad-platform/comment-page-1/#comment-7986</link>
		<dc:creator>Ian Swanson</dc:creator>
		<pubDate>Tue, 03 Jun 2008 15:57:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=804#comment-7986</guid>
		<description>Thanks for the post Justin.

Sometrics is committed to helping developers better monetize their apps. We&#039;re giving developers the tools to help them know more about their audiences and better target/optimize their ads to increase revenue. The ad serving platform is free and will eliminate developer ad serving costs (Atlas, Dart, or OpenX - servers). In addition, we have baked in metrics tools that will optimize exisitng ad campaigns.

In regards to Appssavvy and Adonomics... We strongly believe that a developers data is very private and Sometrics will never sell or send this data to a 3rd party (unlike other companies in the space). However, we will partner with companies that developers think are valuable. These data syndication partners will be an opt-in process that will allow developers to send application metrics.

Partners like Appssavvy will use syndicated metric data to help them sell app ad inventory to some of the largest brands in the world (high CPMs).

The Sometrics team is always available to answer any questions.

Thanks,
Ian

Ian Swanson, CEO of Sometrics</description>
		<content:encoded><![CDATA[<p>Thanks for the post Justin.</p>
<p>Sometrics is committed to helping developers better monetize their apps. We&#8217;re giving developers the tools to help them know more about their audiences and better target/optimize their ads to increase revenue. The ad serving platform is free and will eliminate developer ad serving costs (Atlas, Dart, or OpenX &#8211; servers). In addition, we have baked in metrics tools that will optimize exisitng ad campaigns.</p>
<p>In regards to Appssavvy and Adonomics&#8230; We strongly believe that a developers data is very private and Sometrics will never sell or send this data to a 3rd party (unlike other companies in the space). However, we will partner with companies that developers think are valuable. These data syndication partners will be an opt-in process that will allow developers to send application metrics.</p>
<p>Partners like Appssavvy will use syndicated metric data to help them sell app ad inventory to some of the largest brands in the world (high CPMs).</p>
<p>The Sometrics team is always available to answer any questions.</p>
<p>Thanks,<br />
Ian</p>
<p>Ian Swanson, CEO of Sometrics</p>
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