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Sometrics Launching Social Ad Platform
June 3rd, 2008
Social network analytics firm Sometrics, which recently closed its Series A financing from MailRoom Fund, will be announcing its new Sometrics Social Ad Platform today at the Under the Radar conference in Mountain View.
The Social Ad Platform will allow social application developers to optimize their ad networks and direct sales efforts through “social targeting.” Sometrics will look at demographics, user interests, and social actions (like sending links or uploading photos) to help developers know more about who’s engaging with and clicking on their ads. The idea is that by combining Sometrics’ analytics and ad platform services, developers will be able to make more money.
“Many developers are having trouble with simple ad rotating,” Ian Swanson, CEO of Sometrics, says. “Our Social Ad Platform is simpler than DART or Atlas but still very powerful. It’s the first service to do ’social targeting’ out of the box.”
Sometrics will also announce that it has signed up Appssavvy and Adonomics as data syndication partners for its analytics services. Sometrics wants to help developers share their demographic and traffic data with rep firms so that they can sell application inventory more effectively.
Sometrics, which has built a network of over 1,000 developers using its analytics tools on the Facebook Platform and other major social networks, now has 18 employees based out of its LA offices.
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June 3rd, 2008 at 8:57 am
Thanks for the post Justin.
Sometrics is committed to helping developers better monetize their apps. We’re giving developers the tools to help them know more about their audiences and better target/optimize their ads to increase revenue. The ad serving platform is free and will eliminate developer ad serving costs (Atlas, Dart, or OpenX - servers). In addition, we have baked in metrics tools that will optimize exisitng ad campaigns.
In regards to Appssavvy and Adonomics… We strongly believe that a developers data is very private and Sometrics will never sell or send this data to a 3rd party (unlike other companies in the space). However, we will partner with companies that developers think are valuable. These data syndication partners will be an opt-in process that will allow developers to send application metrics.
Partners like Appssavvy will use syndicated metric data to help them sell app ad inventory to some of the largest brands in the world (high CPMs).
The Sometrics team is always available to answer any questions.
Thanks,
Ian
Ian Swanson, CEO of Sometrics
June 4th, 2008 at 5:31 am
[...] Sometrics Launching Social Ad Platform Social network analytics firm Sometrics, which recently closed its Series A financing from MailRoom Fund, will be announcing its new Sometrics Social Ad Platform today at the Under the Radar conference in Mountain View. The Social Ad Platform will allow s (tags: social media, analytics, ad network) [...]