Facebook to Launch Contest/Sweepstakes App for Facebook Pages

facebook logoIn an effort to give brand owners more ways to engage with users via Facebook Pages, Facebook is preparing to launch a new Contest/Sweepstakes application that could be available to some clients as soon as late May.

The Contest app will only be available to marketers within Facebook Pages. In order to participate in a contest or sweepstakes, users would first have to become “Fans” of the page, and then opt-in to the promotion. In addition, in order for Facebook to avoid contest risk, any contests run on Facebook Pages will first need to be contracted and approved by Facebook’s legal team at least 3 weeks before the contest starts.

As Facebook seeks to increase revenue from Social Ads, expect to see more marketing features and functionality developed for Facebook Pages. Facebook wants to give brands as many reasons as possible to want to drive traffic to their Pages, and contests are a key step forward in expanding Pages functionality.

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4 Responses to “Facebook to Launch Contest/Sweepstakes App for Facebook Pages”

  1. Jamie says:

    from what i read these contests/ sweepstakes are basically a competition on Facebook pages (that the Page owner sets up).

    depending on who is administrating a Facebook page this ‘prizes’ such as if O2 or Vodafone were to do it maybe a mobile/ cellphone. if McDonalds maybe 10% of that big mac LOL (well maybe MCDonalds can stretch abit more then that). if its a dedicated fan the prizes might not be as good

  2. AboutFaceDigital® - links for 2008-05-14 says:

    [...] Inside Facebook » Facebook to Launch Contest/Sweepstakes App for Facebook Pages In an effort to give brand owners more ways to engage with users via Facebook Pages, Facebook is preparing to launch a new Contest/Sweepstakes application that could be available to some clients as soon as late May. (tags: facebook, contest, application) [...]

  3. Diana says:

    Strange, you launch these applications but there are no results that come up when you search facebook for contests, sweepstakes, promotions. There should be a page that lists current contests and sweepstakes currently on facebook. While the ones I have found by accident of course have been great.. I could not find them by searching facebook. Seems like you would have planned ahead for those searching or made a place for users to look that maintains a list of current contests on facebook. Thats one huge drawback here.

  4. Asia says:

    Can someone please pass on how I get hold of the Facebook legal team? I urgently need to discuss with the legal team how I get a game/app contracted and approved by Facebook’s legal team, which states that this needs to be done at least 3 weeks before the contest starts.

    Can anyone help please?

    Thanks!

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