Comments on: 2 Big Reasons Why Apps Monetize Better Than Social Networks http://www.insidefacebook.com/2008/05/05/2-big-reasons-why-apps-monetize-better-than-social-networks/ Tracking Facebook and the Facebook Platform for Developers and Marketers Fri, 12 Mar 2010 05:06:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Hillel http://www.insidefacebook.com/2008/05/05/2-big-reasons-why-apps-monetize-better-than-social-networks/comment-page-1/#comment-7281 Hillel Tue, 06 May 2008 22:14:41 +0000 http://www.insidefacebook.com/?p=664#comment-7281 I agree. I should say however, that the next logical step is for the brands to sponsor entire apps themselves, not just advertise on them with others. We started our startup focused completely on making brandable web apps. (Our first three are standalone, but we'll do some for facebook/myspace/et al soon.) Our perspective is that the widget is an evolution of the banner ad. It's a banner that users distribute where they want. The moment that transition happened, advertisers realized that they had to make the widget do something that users actually wanted. This is a good thing. Useful advertising! (Or at least, advertising that's attempting to be useful.) The apps we and others build whether they be standalone or integrated into a social network are just expanded versions of these branded widgets. It's where brand advertising is heading for sure. The engagement is high. The sponsorship and branding opportunities are numerous. And the cost is relatively inexpensive. I agree. I should say however, that the next logical step is for the brands to sponsor entire apps themselves, not just advertise on them with others.

We started our startup focused completely on making brandable web apps. (Our first three are standalone, but we’ll do some for facebook/myspace/et al soon.)

Our perspective is that the widget is an evolution of the banner ad. It’s a banner that users distribute where they want. The moment that transition happened, advertisers realized that they had to make the widget do something that users actually wanted. This is a good thing. Useful advertising! (Or at least, advertising that’s attempting to be useful.)

The apps we and others build whether they be standalone or integrated into a social network are just expanded versions of these branded widgets. It’s where brand advertising is heading for sure. The engagement is high. The sponsorship and branding opportunities are numerous. And the cost is relatively inexpensive.

]]> By: Inside Facebook » Bringing Brands to Facebook Apps: Appssavvy is Connecting Developers to Brands http://www.insidefacebook.com/2008/05/05/2-big-reasons-why-apps-monetize-better-than-social-networks/comment-page-1/#comment-7268 Inside Facebook » Bringing Brands to Facebook Apps: Appssavvy is Connecting Developers to Brands Tue, 06 May 2008 16:13:52 +0000 http://www.insidefacebook.com/?p=664#comment-7268 [...] we argued that one of the biggest reasons apps have the chance to monetize better than social networks [...] [...] we argued that one of the biggest reasons apps have the chance to monetize better than social networks [...]

]]> By: Why Apps Work For Your Brand | Lonely CEO Media - Facebook Application Development and Consulting http://www.insidefacebook.com/2008/05/05/2-big-reasons-why-apps-monetize-better-than-social-networks/comment-page-1/#comment-7240 Why Apps Work For Your Brand | Lonely CEO Media - Facebook Application Development and Consulting Mon, 05 May 2008 21:02:09 +0000 http://www.insidefacebook.com/?p=664#comment-7240 [...] Smith at InsideFacebook outlines reasons why apps monetize better than social networks as a [...] [...] Smith at InsideFacebook outlines reasons why apps monetize better than social networks as a [...]

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