Facebook Migrates 400,000 Users to Fans of Apple’s Page

Apple Students Facebook PageWhile Facebook has been turning up the marketing on businesses and brand owners to create Facebook Pages, one feature of Pages that is less well known is Facebook’s group conversion tool.

Essentially, if you’re the owner of a Facebook Group and want to convert the members of that group into “Fans” of your Facebook Page instead, you can fill out a request and Facebook will perform the migration for you automatically. According to Facebook,

If you have a group that fits into one of the categories offered for Pages and you are the official representative of that artist, business, or brand, we can help you convert your group into a Page. Please fill out your request here by providing us with the URL to your current group and the URL to the Page you have created that you would like your group members and group content transferred to.

Recently, Facebook performed this migration for the over 400,000 members who had previously joined Apple’s sponsored Facebook Group, “Apple Students” (it no longer exists).  (Remember Sponsored Groups? They were like regular groups but cost $300K.) As of today, everyone who was a member of the Apple Students group is a fan of the new Apple Students Page.

Some users may be surprised by this change because their original intentions for joining the Apple Students group may have been different than expressing their Apple fandom. For example, Apple promoted a popular giveaway of 10 millions iTunes songs through the Apple Students group in 2006. As one user emailed us tonight,

It’s kind of interesting because I did take the voluntary action of joining the group a long time ago, but never voluntarily made myself a “fan” of their page.

While it seems like this transition was handled as straightforwardly as possible for users given Facebook’s deprecation of the sponsored group ad product, Facebook should be careful when converting sponsored groups members to Page fans, both to maintain user trust and to prevent less scrupulous marketers from taking advantage of the “group converter” feature.

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Leave a Reply

5 Responses to “Facebook Migrates 400,000 Users to Fans of Apple’s Page”

  1. Baratunde Thurston says:

    although the link you provide does have language saying you can convert from group to page, there is no actual form there for entering the FROm and TO URLs.

    once again facebook disappoints with a half-complete feature

  2. Inside Facebook » Facebook Increases Groups Messaging Limits says:

    [...] a more usable tool for those managing large user groups. However, for those with large groups, converting your group to a Facebook Page is the right move. (Those wanting to migrate their group to a Page can fill out this request form [...]

  3. Apple Marketing: iTunes Launches Official Page on Facebook, Already Has 1M Fans says:

    [...] Students page was launched a few years ago when Facebook was largely a college-centered platform (originally as a sponsored group, a concept now replaced by pages). The page naturally became the default Apple Facebook page that [...]

  4. Facebook No Longer Converting Groups Into Pages says:

    [...] Facebook to move their Group members over to their Facebook Page. For example, last year, Facebook converted the Apple Students Sponsored Group to a Facebook Page. (Facebook promoted “Sponsored Groups” back in the [...]

  5. After Breaking Up With Google, Apple May Turn to Facebook As Its New BFF says:

    [...] long been chummy, with some of the earliest corporate participation on the site being the “Apple Students” group, which dated back to at least 2006 and foreshadowed the current Fan Page product. And [...]

interested in advertising with inside facebook?

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